College Factual  by our College Data Analytics Team
       Unbiased Factual Guarantee

Western Kentucky University Bachelor’s in Business, Management & Marketing

571 Bachelor's Degrees Awarded
YES Online Classes

Business, Management & Marketing is a program of study at Western Kentucky University. The school offers a bachelor’s degree in the area. We’ve gathered data and other essential information about the bachelor’s degree program in business, management and marketing, such as diversity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the WKU Bachelor’s in Business, Management & Marketing

#1284 in the U.S
#9 in Kentucky

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at WKU was ranked #1,284 on College Factual's Best Schools for business, management and marketing list. It is also ranked #9 in Kentucky.

Here are some of the other rankings for WKU.

Ranking TypeRank
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k)158
Most Popular Bachelor’s Degree Online Business, Management & Marketing Schools187
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing200
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)203
Most Popular Colleges for Business, Management & Marketing247
Most Popular Master’s Degree Colleges for Business, Management & Marketing267
Most Popular Online Business, Management & Marketing Schools280
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)281
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)298
Best Business, Management & Marketing Associate Degree Colleges for Veterans325
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)369
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)406
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)448
Best Value Associate Degree Colleges for Business, Management & Marketing (Income Over $110k)514
Most Popular Associate Degree Online Business, Management & Marketing Schools522
Best Business, Management & Marketing Master’s Degree Colleges for Veterans540
Best Value Colleges for Business, Management & Marketing (Income Over $110k)557
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)567
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)591
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans606
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)624
Best Value Associate Degree Colleges for Business, Management & Marketing (Income $75-$110k)631
Best Value Associate Degree Colleges for Business, Management & Marketing (With Aid)647
Best Value Associate Degree Colleges for Business, Management & Marketing (Income $0-$30k)678
Best Business, Management & Marketing Associate Degree Schools693
Best Value Master’s Degree Colleges for Business, Management & Marketing702
Best Business, Management & Marketing Colleges for Veterans707
Best Value Associate Degree Colleges for Business, Management & Marketing (Income $48-$75k)732
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)744
Best Value Associate Degree Colleges for Business, Management & Marketing (Income $30-$48k)753
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing774
Most Focused Master’s Degree Colleges for Business, Management & Marketing776
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)816
Best Business, Management & Marketing Master’s Degree Schools819
Best Value Associate Degree Colleges for Business, Management & Marketing823
Highest Paid Associate Degree Business, Management & Marketing Graduates828
Best Value Colleges for Business, Management & Marketing (With Aid)858
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)880
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing958
Best Business, Management & Marketing Bachelor’s Degree Schools985
Highest Paid Master’s Degree Business, Management & Marketing Graduates1,001
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)1,100
Most Focused Colleges for Business, Management & Marketing1,148
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates1,228
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)1,271
Best Business, Management & Marketing Schools1,284
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)1,361
Best Value Colleges for Business, Management & Marketing1,361
Most Popular Associate Degree Colleges for Business, Management & Marketing1,380
Most Focused Associate Degree Colleges for Business, Management & Marketing1,494
Highest Paid Business, Management & Marketing Graduates1,764

How Much Does a Bachelor’s in Business, Management & Marketing from WKU Cost?

$10,802 Average Tuition and Fees (In-State)

WKU Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at WKU paid an average of $1,104 per credit hour in 2019-2020. The average for in-state students was $450 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$10,802$26,496
Books and Supplies$1,000$1,000
On Campus Room and Board$10,044$10,044
On Campus Other Expenses$2,086$2,086

Learn more about WKU tuition and fees.

Does WKU Offer an Online Bachelor’s in Business, Management & Marketing?

If you’re interested in online learning, you’re in luck. WKU does offer online classes in its business, management and marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the WKU Online Learning page.

WKU Bachelor’s Student Diversity for Business, Management & Marketing

571 Bachelor's Degrees Awarded
44.3% Women
11.7% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 571 bachelor’s degrees in business, management and marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in business, management and marketing in 2019-2020, 44.3% of them were women. This is less than the nationwide number of 46.5%.

undefined

Racial-Ethnic Diversity

Around 11.7% of business, management and marketing bachelor’s degree recipients at WKU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 33%.

undefined
Race/EthnicityNumber of Students
Asian11
Black or African American23
Hispanic or Latino22
Native American or Alaska Native3
Native Hawaiian or Pacific Islander1
White467
International Students34
Other Races/Ethnicities10

Bachelor’s in Business, Management & Marketing Focus Areas at WKU

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management234
Accounting71
Business/Managerial Economics12
Entrepreneurial Studies9
Finance & Financial Management75

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

Popular Reports

College Rankings
Best by Location
Degree Guides by Major
Graduate Programs

Compare Your School Options