by our College Data Analytics TeamWe've gathered data and other essential information about the program, such as the average salary of graduates, ethnicity of students, how many students graduated in recent times, and more. We've also included details on how WKU ranks compared to other colleges offering a major in marketing.
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The bachelor's program at WKU was ranked #270 on College Factual's Best Schools for marketing list. It is also ranked #3 in Kentucky.
During the 2020-2021 academic year, Western Kentucky University handed out 104 bachelor's degrees in marketing. This is an increase of 41% over the previous year when 74 degrees were handed out.
The median salary of marketing students who receive their bachelor's degree at WKU is $39,467. This is less than $41,682, which is the national median of all marketing majors in the nation who earn bachelor's degrees.
While getting their bachelor's degree at WKU, marketing students borrow a median amount of $23,250 in student loans. This is not too bad considering that the median debt load of all marketing bachelor's degree recipients across the country is $25,000.
The typical student loan payment of a bachelor's degree student from the marketing program at WKU is $383 per month.
Take a look at the following statistics related to the make-up of the marketing majors at Western Kentucky University.
Of the 104 students who graduated with a Bachelor’s in marketing from WKU in 2021, 45% were men and 55% were women.
The majority of the students with this major are white. About 85% of 2021 graduates were in this category.
The following table and chart show the ethnic background for students who recently graduated from Western Kentucky University with a bachelor's in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 6 |
| Hispanic or Latino | 3 |
| White | 88 |
| Non-Resident Aliens | 1 |
| Other Races | 4 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 514 |
| Management Sciences & Quantitative Methods | 138 |
| Accounting | 78 |
| Finance & Financial Management | 63 |
| Hospitality Management | 31 |
More about our data sources and methodologies.
