by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Western Kentucky University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at WKU was ranked #539 on College Factual's Best Schools for marketing list. It is also ranked #3 in Kentucky.
Here are some of the other rankings for WKU.
During the 2019-2020 academic year, part-time undergraduate students at WKU paid an average of $1,104 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $450 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $10,802 | $26,496 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $10,044 | $10,044 |
| On Campus Other Expenses | $2,086 | $2,086 |
Learn more about WKU tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at WKU in Marketing walked away with an average of $21,500 in student debt. That is 11% lower than the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The median early career salary of marketing students who receive their bachelor’s degree from WKU is $38,289 per year. That is 3% lower than the national average of $39,622.
WKU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the WKU Online Learning page.
Of the students who received their bachelor’s degree in marketing in 2019-2020, 48.6% of them were women. This is less than the nationwide number of 53.5%.
Around 6.8% of marketing bachelor’s degree recipients at WKU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 2 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 66 |
| International Students | 3 |
| Other Races/Ethnicities | 1 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 74 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 234 |
| Accounting | 71 |
| Business/Managerial Economics | 12 |
| Entrepreneurial Studies | 9 |
| Finance & Financial Management | 75 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
