Marketing/Marketing Management, General at Western Michigan University

Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. We've also included details on how WMU ranks compared to other colleges offering a major in marketing management.

Go directly to any of the following sections:

Available Degrees
Rankings
Student Demographics
Related Majors

Marketing/Marketing Management, General Degrees Available at WMU

Bachelor’s Degree in Marketing Management

WMU Marketing Management Rankings

WMU is in the top 10% of the country for marketing management. More specifically it was ranked #63 out of 748 schools by College Factual. It is also ranked #2 in Michigan.

Ranking Type	Rank
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General	12
Best Marketing/Marketing Management, General Bachelor’s Degree Colleges for Veterans	28
Best Marketing/Marketing Management, General Colleges for Veterans	30
Best Value Colleges for Marketing/Marketing Management, General	36
Best Marketing/Marketing Management, General Bachelor’s Degree Schools	61
Best Marketing/Marketing Management, General Schools	63
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $0-$30k)	73
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income Over $110k)	76
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $30-$48k)	84
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (With Aid)	100
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $48-$75k)	102
Best Value Bachelor’s Degree Colleges for Marketing/Marketing Management, General (Income $75-$110k)	102
Best Value Colleges for Marketing/Marketing Management, General (Income $0-$30k)	103
Highest Paid Bachelor’s Degree Marketing/Marketing Management, General Graduates	116
Best Value Colleges for Marketing/Marketing Management, General (Income Over $110k)	119
Best Value Colleges for Marketing/Marketing Management, General (Income $30-$48k)	121
Best Value Colleges for Marketing/Marketing Management, General (Income $48-$75k)	146
Highest Paid Marketing/Marketing Management, General Graduates	147
Best Value Colleges for Marketing/Marketing Management, General (Income $75-$110k)	151
Best Value Colleges for Marketing/Marketing Management, General (With Aid)	152

During the 2020-2021 academic year, Western Michigan University handed out 102 bachelor's degrees in marketing/marketing management, general. This is a decrease of 1% over the previous year when 103 degrees were handed out.

WMU Marketing Management Students

Take a look at the following statistics related to the make-up of the marketing management majors at Western Michigan University.

WMU Marketing/Marketing Management, General Bachelor’s Program

During the 2020-2021 academic year, 102 marketing management majors earned their bachelor's degree from WMU. Of these graduates, 59% were men and 41% were women.

The majority of the students with this major are white. About 70% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in marketing management.