by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at Western Michigan University. Here, you’ll find out more about the major bachelor’s degree program in marketing management, including such details as the number of graduates, diversity of students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In 2019-2020, the average part-time undergraduate tuition at WMU was $630 per credit hour for out-of-state students. The average for in-state students was $504 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,094 | $15,118 |
| Fees | $923 | $923 |
| Books and Supplies | $987 | $987 |
| On Campus Room and Board | $10,567 | $10,567 |
| On Campus Other Expenses | $2,500 | $2,500 |
Learn more about WMU tuition and fees.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
WMU does not offer an online option for its marketing management bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the WMU Online Learning page.
Women made up around 42.7% of the marketing management students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.4%.
Around 23.3% of marketing management bachelor’s degree recipients at WMU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 11 |
| Hispanic or Latino | 6 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 77 |
| International Students | 2 |
| Other Races/Ethnicities | 4 |
You may also be interested in one of these majors related to marketing/marketing management, general.
| Related Major | Annual Graduates |
|---|---|
| Other Marketing | 115 |
View All Marketing/Marketing Management, General Related Majors >
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
