by our College Data Analytics TeamBelow are the key facts about this program at WMU. It is offered at the Bachelor’s level. At its best it places at #5 out of 20 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual rates WMU highly for marketing, placing at #170 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 170 of 619 |
| Best Marketing Schools in Michigan | 6 of 22 |
| Best Marketing Schools in the Great Lakes Region | 32 of 115 |
The following degree levels are granted in marketing at WMU, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 204 |
For the most recent IPEDS reporting year, Western Michigan University awarded 204 bachelor’s degrees in marketing.
WMU is in the top 5% of the country for marketing at the bachelor’s level. Its best result was #5 out of 20 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Michigan | 5 |
| Best Marketing Bachelor’s Degree Schools in the Great Lakes Region | 27 |
| Best Marketing Bachelor’s Degree Schools | 149 |
Marketing graduates with a bachelor’s degree from WMU go on to jobs where they make a median salary of $60,095 a year. This is higher than $58,084, the median for all majors at WMU.
Earning a bachelor’s degree at WMU, marketing graduates take on a median debt of $25,750 in student loans. This is below $27,999, the typical median for all majors at WMU.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $13,334 | $19,826 |
| Fees | $126 | $126 |
Find out more about WMU tuition and fees.
Among recent graduates, 58% of marketing bachelor’s degrees went to men and 42% went to women.
The largest share of marketing bachelor’s degree graduates at WMU were White. Approximately 80% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 9 |
| Hispanic or Latino | 11 |
| White | 164 |
| Non-Resident Aliens | 4 |
| Other Races | 12 |
WMU awarded 105 bachelor’s completions in marketing/marketing management, general in the latest year of data — 49% to women and 51% to men. Most of these graduates identified as White (76%).
