by our College Data Analytics TeamWe've pulled together some essential information you should know about the program, including how many students graduate each year, the ethnic diversity of these students, average starting salaries, and more. Also, learn how WMU ranks among other schools offering degrees in specialized marketing.
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The bachelor's program at WMU was ranked #33 on College Factual's Best Schools for specialized marketing list. It is also ranked #4 in Michigan.
During the 2020-2021 academic year, Western Michigan University handed out 33 bachelor's degrees in specialized sales, merchandising & marketing. This is a decrease of 18% over the previous year when 40 degrees were handed out.
Specialized Marketing majors who earn their bachelor's degree from WMU go on to jobs where they make a median salary of $27,959 a year. Unfortunately, this is lower than the national average of $32,868 for all specialized marketing students.
While getting their bachelor's degree at WMU, specialized marketing students borrow a median amount of $26,000 in student loans. This is not too bad considering that the median debt load of all specialized marketing bachelor's degree recipients across the country is $27,375.
Take a look at the following statistics related to the make-up of the specialized marketing majors at Western Michigan University.
The specialized marketing program at WMU awarded 33 bachelor's degrees in 2020-2021. About 15% of these degrees went to men with the other 85% going to women.
The majority of bachelor's degree recipients in this major at WMU are white. In the most recent graduating class for which data is available, 61% of students fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Michigan University with a bachelor's in specialized marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 2 |
| Black or African American | 3 |
| Hispanic or Latino | 4 |
| White | 20 |
| Non-Resident Aliens | 2 |
| Other Races | 2 |
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 314 |
| Marketing | 222 |
| Accounting | 176 |
| Finance & Financial Management | 166 |
| Human Resource Management | 66 |
View All Specialized Sales, Merchandising & Marketing Related Majors >
More about our data sources and methodologies.
