by our College Data Analytics TeamSpecialized Sales, Merchandising & Marketing is a major offered under the business, management and marketing program of study at Western Michigan University. Here, you’ll find out more about the major bachelor’s degree program in specialized marketing, including such details as the number of graduates, diversity of students, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at WMU was ranked #50 on College Factual's Best Schools for specialized marketing list. It is also ranked #4 in Michigan.
Here are some of the other rankings for WMU.
In 2019-2020, the average part-time undergraduate tuition at WMU was $630 per credit hour for out-of-state students. The average for in-state students was $504 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,094 | $15,118 |
| Fees | $923 | $923 |
| Books and Supplies | $987 | $987 |
| On Campus Room and Board | $10,567 | $10,567 |
| On Campus Other Expenses | $2,500 | $2,500 |
Learn more about WMU tuition and fees.
One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Specialized Marketing students who received their bachelor’s degree at WMU took out an average of $27,000 in student loans. That is 18% lower than the national average of $32,928.
The median early career salary of specialized marketing students who receive their bachelor’s degree from WMU is $28,019 per year. That is 10% lower than the national average of $31,104.
Online degrees for the WMU specialized marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WMU Online Learning page.
Of the students who received their bachelor’s degree in specialized marketing in 2019-2020, 77.5% of them were women. This is less than the nationwide number of 85.7%.
Of those graduates who received a bachelor’s degree in specialized marketing at WMU in 2019-2020, 20.0% were racial-ethnic minorities*. This is lower than the nationwide number of 34%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 3 |
| Hispanic or Latino | 3 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 32 |
| International Students | 0 |
| Other Races/Ethnicities | 1 |
Specialized Sales, Merchandising & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Fashion Merchandising | 28 |
| Tourism and Travel Services Marketing Operations | 12 |
You may also be interested in one of these majors related to specialized sales, merchandising and marketing.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 1 |
| Business Administration & Management | 220 |
| Accounting | 124 |
| Entrepreneurial Studies | 9 |
| Finance & Financial Management | 140 |
View All Specialized Sales, Merchandising & Marketing Related Majors >
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
