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Western New England University Bachelor’s in Marketing

51 Bachelor's Degrees Awarded

Marketing is a major offered under the business, management and marketing program of study at Western New England University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the Western New England Bachelor’s in Marketing

#134 in the U.S
#10 in Massachusetts

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. Western New England was ranked #134 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #10 in Massachusetts.

Here are some of the other rankings for Western New England.

Ranking TypeRank
Most Focused Bachelor’s Degree Colleges for Marketing71
Most Focused Colleges for Marketing85
Highest Paid Bachelor’s Degree Marketing Graduates109
Best Marketing Bachelor’s Degree Schools120
Best Marketing Schools134
Highest Paid Marketing Graduates157
Most Popular Bachelor’s Degree Colleges for Marketing247
Most Popular Colleges for Marketing264
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)486
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)523
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)553
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)556
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)560
Best Value Bachelor’s Degree Colleges for Marketing564
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)572
Best Value Colleges for Marketing (Income Over $110k)612
Best Marketing Bachelor’s Degree Colleges for Veterans616
Best Value Colleges for Marketing (Income $30-$48k)667
Best Value Colleges for Marketing (Income $48-$75k)700
Best Value Colleges for Marketing (Income $0-$30k)702
Best Value Colleges for Marketing (With Aid)712
Best Value Colleges for Marketing (Income $75-$110k)715
Best Value Colleges for Marketing727
Best Marketing Colleges for Veterans739

How Much Does a Bachelor’s in Marketing from Western New England Cost?

$39,216 Average Tuition and Fees (In-State)

Western New England Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at Western New England paid an average of $980 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$36,606$36,606
Fees$2,610$2,610
Books and Supplies$1,000$1,000
On Campus Room and Board$14,246$14,246
On Campus Other Expenses$2,060$2,060

Learn more about Western New England tuition and fees.

Does Western New England Offer an Online Bachelor’s in Marketing?

Online degrees for the Western New England marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Western New England Online Learning page.

Western New England Bachelor’s Student Diversity for Marketing

51 Bachelor's Degrees Awarded
45.1% Women
15.7% Racial-Ethnic Minorities*
There were 51 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 45.1% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 15.7% of marketing bachelor’s degree recipients at Western New England in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian1
Black or African American0
Hispanic or Latino6
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White38
International Students4
Other Races/Ethnicities2

Bachelor’s in Marketing Focus Areas at Western New England

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General23
Other Marketing28

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce13
Business Administration & Management3
Accounting34
Entrepreneurial Studies4
Finance & Financial Management25

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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