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University of Southern California Master’s in Marketing

21 Master's Degrees Awarded
$78,343 Average Salary

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Southern California. We’ve gathered data and other essential information about the master’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

How Much Does a Master’s in Marketing from USC Cost?

$48,715 Average Tuition and Fees

USC Graduate Tuition and Fees

During the 2019-2020 academic year, part-time graduate students at USC paid an average of $0 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for graduate students are shown in the table below.

In StateOut of State
Tuition$47,880$47,880
Fees$835$835

How Much Can You Make With a Master’s in Marketing From USC?

$78,343 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their master’s degree from USC is $78,343 per year. That is 36% higher than the national average of $57,453.

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Does USC Offer an Online Master’s in Marketing?

Online degrees for the USC marketing master’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the USC Online Learning page.

USC Master’s Student Diversity for Marketing

21 Master's Degrees Awarded
81.0% Women
57.1% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 21 master’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

About 81.0% of the students who received their Master’s in marketing in 2019-2020 were women. This is higher than the nationwide number of 64.8%.

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Racial-Ethnic Diversity

Of those graduates who received a master’s degree in marketing at USC in 2019-2020, 57.1% were racial-ethnic minorities*. This is higher than the nationwide number of 29%.

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Race/EthnicityNumber of Students
Asian5
Black or African American1
Hispanic or Latino5
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White5
International Students4
Other Races/Ethnicities1

Master’s in Marketing Focus Areas at USC

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General21

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management575
Accounting72
Entrepreneurial Studies102
Human Resource Management216
International Business56

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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