College Factual Chosen as College Rankings Data Provider for USA TODAY College Guide 2016

1. Partnership Overview

College Factual, a leading education technology company and provider of data-driven, value-based college rankings is the college rankings data provider for USA TODAY’s College Guide 2016.

1.1 Guide Details

• Provides data for over 550 undergraduate and graduate colleges and universities
• Available from September 16 at newsstands throughout the U.S.
• Available online via USA Today Online Store - Education →
• Read by over 100,000 U.S. households

1.2 Partnership Scope

• Collaboration began in 2014
• College Factual provides twice-weekly higher education content
• Content based on unique, outcome-based college rankings tools

2. Leadership Perspectives

2.1 USA Today’s View

“Our audience has shown a tremendous interest in rankings, from several angles, not the least of which is comparing and contrasting institutions during their college search. The College Factual data-based rankings provide a fresh and relevant alternative to the other rankings available from the mainstream media. We’ve also seen a tremendous interest in rankings for sports, as well as religion, factors that are important to students but don’t always receive attention from main news sources.”

— Patrick Foster, USA Today

2.2 College Factual’s Vision

“Our mission is helping people make better, more informed decisions about higher education. We do this by providing college rankings, in-depth content and insights, as well as advanced decision making tools. We are proud to support USA Today in their effort of helping their readers by offering us as a valuable resource.”

— Bill Phelan, CEO of College Factual

3. About the Organizations

3.1 College Factual

• Website: www.collegefactual.com →
• Provides proprietary college content and insights
• Offers extensive college-comparison tools
• Helps colleges market their strengths effectively
• Focuses on data-driven decision making

3.2 USA TODAY

• Founded in 1982
• Mission: Serve as a forum for better understanding and unity
• Multi-platform news and information media company
• Delivers content across:
  • Print
  • Digital
  • Social
  • Video platforms
• Known for unique visual storytelling