2027 Best Value Business Management & Marketing Schools in the Great Lakes Region

[Business Management & Marketing](/majors/business-management-marketing-sales/business-management-marketing-sales/business-management-marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2027 best-value ranking, College Factual looked at 6 schools to find the best return on investment for business management & marketing students.
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2027 Best Value Business Management & Marketing Schools in the Great Lakes Region
Below are the schools that deliver the strongest value in business management & marketing, balancing cost against outcomes.
Best Value Business Management & Marketing Schools
For return on investment in business management & marketing, no school beat Eastern Illinois University this year. Located in the town of Charleston, Eastern Illinois University is a large public university. In-state tuition and fees average $13,377, while out-of-state students pay about $15,859. Business Management & Marketing graduates carry a median of $24,293 in student loans. Business Management & Marketing graduates of Eastern Illinois University earn a median of $43,603 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 65% of applicants are accepted.
Students looking for strong value in business management & marketing will find it at Cleveland State University, which ranked #2. Set in the city of Cleveland, Cleveland State University is a large public institution. Expect in-state tuition and fees of around $12,982, while out-of-state students pay about $18,502. Students borrow a median of $26,336 to complete the business management & marketing program here. Early-career business management & marketing graduates make about $49,648. Set against $26,336 in median debt, that is a healthy payoff. Cleveland State University admits about 91% of applicants.
Michigan State University came in at #3 on our 2027 list of the best value business management & marketing schools. Set in the city of East Lansing, Michigan State University is a very large public institution. The average in-state cost of tuition and fees is $18,079, with out-of-state students paying around $44,850. Students borrow a median of $25,213 to complete the business management & marketing program here. Soon after graduation, business management & marketing degree recipients from Michigan State University generally make around $54,166. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 85%.
A rank of #4 makes University Of Dayton one of the best values for business management & marketing. Located in the city of Dayton, University Of Dayton is a large private not-for-profit university. Students from in state pay about $49,140 in tuition and fees. Typical student debt for business management & marketing graduates is $25,033. Business Management & Marketing graduates of University Of Dayton earn a median of $56,077 early in their careers. That is a strong return on a $25,033 median debt. University Of Dayton admits about 65% of applicants.
The strong cost-to-outcome balance at Kettering University earned it the #5 place for business management & marketing. Kettering University is a small private not-for-profit school located in the city of Flint. In-state tuition and fees average $46,425. Business Management & Marketing graduates carry a median of $28,913 in student loans. Early-career business management & marketing graduates make about $111,776. That is a strong return on a $28,913 median debt. Roughly 79% of applicants are accepted.
Loyola University Chicago came in at #6 for value in business management & marketing this year. Set in the city of Chicago, Loyola University Chicago is a large private not-for-profit institution. Students from in state pay about $53,710 in tuition and fees. Business Management & Marketing graduates carry a median of $24,635 in student loans. Soon after graduation, business management & marketing degree recipients from Loyola University Chicago generally make around $58,568. Weighed against typical debt, the earnings make a compelling case for value. Roughly 82% of applicants are accepted.
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Notes and References
This list is compiled by College Factual (MF_RANKING_2025), 2027 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 6 schools evaluated.
*Averages shown above reflect the top 6 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.