by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Central Michigan University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
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In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. Central Michigan was ranked #108 on College Factual's most recent list of the best schools for marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #3 in Michigan.
Here are some of the other rankings for Central Michigan.
In 2019-2020, the average part-time undergraduate tuition at Central Michigan was $789 per credit hour for out-of-state students. The average for in-state students was $424 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $12,296 | $22,881 |
| Fees | $450 | $450 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $10,676 | $10,676 |
| On Campus Other Expenses | $1,780 | $1,780 |
Learn more about Central Michigan tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at Central Michigan in Marketing walked away with an average of $27,000 in student debt. That is 12% higher than the national average of $24,055.
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The median early career salary of marketing students who receive their bachelor’s degree from Central Michigan is $54,180 per year. That is 37% higher than the national average of $39,622.
Central Michigan does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Central Michigan Online Learning page.
Of the students who received their bachelor’s degree in marketing in 2019-2020, 37.4% of them were women. This is less than the nationwide number of 53.5%.
Around 8.9% of marketing bachelor’s degree recipients at Central Michigan in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 2 |
| Hispanic or Latino | 9 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 170 |
| International Students | 1 |
| Other Races/Ethnicities | 4 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 190 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 354 |
| Accounting | 90 |
| Business/Corporate Communications | 17 |
| Entrepreneurial Studies | 75 |
| Finance & Financial Management | 97 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
