by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at Grand Canyon University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, and more.
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During the 2019-2020 academic year, part-time undergraduate students at Grand Canyon University paid an average of $463 per credit hour. No discount was available for in-state students. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $16,424 | $16,424 |
| Fees | $757 | $757 |
| Books and Supplies | $800 | $800 |
| On Campus Room and Board | $7,800 | $7,800 |
| On Campus Other Expenses | $5,700 | $5,700 |
Learn more about Grand Canyon University tuition and fees.
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If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that Grand Canyon University offers online option in its marketing management bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the Grand Canyon University Online Learning page.
About 63.2% of the students who received their Bachelor’s in marketing management in 2019-2020 were women. This is higher than the nationwide number of 53.4%.
Around 35.6% of marketing management bachelor’s degree recipients at Grand Canyon University in 2019-2020 were awarded to racial-ethnic minorities*. This is higher than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 9 |
| Hispanic or Latino | 39 |
| Native American or Alaska Native | 2 |
| Native Hawaiian or Pacific Islander | 1 |
| White | 92 |
| International Students | 7 |
| Other Races/Ethnicities | 9 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
