James Madison University Bachelor’s in Marketing
The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at James Madison University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
- Bachelor’s Degree Rankings
- Undergraduate Cost
- Student Debt
- Average Salary
- Online Learning
- Student Diversity
- Related Majors
- Focus Areas
- References
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Rankings for the JMU Bachelor’s in Marketing
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. In College Factual's most recent rankings for the best schools for marketing majors, JMU came in at #29. This puts it in the top 5% of the country in this field of study. It is also ranked #2 in Virginia.
Here are some of the other rankings for JMU.
How Much Does a Bachelor’s in Marketing from JMU Cost?
JMU Undergraduate Tuition and Fees
During the 2019-2020 academic year, part-time undergraduate students at JMU paid an average of $804 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $241 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,250 | $23,564 |
| Fees | $5,080 | $5,666 |
| Books and Supplies | $1,082 | $1,082 |
| On Campus Room and Board | $11,348 | $11,348 |
| On Campus Other Expenses | $4,020 | $4,020 |
Learn more about JMU tuition and fees.
JMU Marketing Bachelor’s Student Debt
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at JMU took out an average of $22,250 in student loans. That is 8% lower than the national average of $24,055.
How Much Can You Make With a Bachelor’s in Marketing From JMU?
The median early career salary of marketing students who receive their bachelor’s degree from JMU is $48,100 per year. That is 21% higher than the national average of $39,622.
Does JMU Offer an Online Bachelor’s in Marketing?
JMU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the JMU Online Learning page.
JMU Bachelor’s Student Diversity for Marketing
Male-to-Female Ratio
Of the students who received their bachelor’s degree in marketing in 2019-2020, 47.1% of them were women. This is less than the nationwide number of 53.5%.
Racial-Ethnic Diversity
Around 11.5% of marketing bachelor’s degree recipients at JMU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 6 |
| Black or African American | 4 |
| Hispanic or Latino | 6 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 137 |
| International Students | 12 |
| Other Races/Ethnicities | 9 |
Bachelor’s in Marketing Focus Areas at JMU
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 174 |
Majors Related to a Bachelor’s in Marketing From JMU
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 141 |
| Accounting | 103 |
| Business/Managerial Economics | 11 |
| Finance & Financial Management | 163 |
| Hospitality Management | 179 |
View All Marketing Related Majors >
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
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