Find Schools

Study Area & Zipcode

James Madison University

Find Schools Near

James Madison University Bachelor’s in Marketing

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at James Madison University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the JMU Bachelor’s in Marketing

#29 in the U.S
#2 in Virginia

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. In College Factual's most recent rankings for the best schools for marketing majors, JMU came in at #29. This puts it in the top 5% of the country in this field of study. It is also ranked #2 in Virginia.

Here are some of the other rankings for JMU.

Ranking Type Rank
Best Marketing Bachelor’s Degree Schools 26
Best Value Bachelor’s Degree Colleges for Marketing 26
Best Value Colleges for Marketing 29
Best Marketing Schools 29
Most Popular Bachelor’s Degree Colleges for Marketing 71
Most Popular Colleges for Marketing 76
Most Focused Bachelor’s Degree Colleges for Marketing 217
Most Focused Colleges for Marketing 236

How Much Does a Bachelor’s in Marketing from JMU Cost?

$12,330 Average Tuition and Fees (In-State)
$22,250 Average Student Debt

JMU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at JMU paid an average of $804 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $241 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In State Out of State
Tuition $7,250 $23,564
Fees $5,080 $5,666
Books and Supplies $1,082 $1,082
On Campus Room and Board $11,348 $11,348
On Campus Other Expenses $4,020 $4,020

Learn more about JMU tuition and fees.

JMU Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at JMU took out an average of $22,250 in student loans. That is 8% lower than the national average of $24,055.


How Much Can You Make With a Bachelor’s in Marketing From JMU?

$48,100 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from JMU is $48,100 per year. That is 21% higher than the national average of $39,622.


Does JMU Offer an Online Bachelor’s in Marketing?

JMU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the JMU Online Learning page.

JMU Bachelor’s Student Diversity for Marketing

174 Bachelor's Degrees Awarded
47.1% Women
11.5% Racial-Ethnic Minorities*
There were 174 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 47.1% of them were women. This is less than the nationwide number of 53.5%.


Racial-Ethnic Diversity

Around 11.5% of marketing bachelor’s degree recipients at JMU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

Race/Ethnicity Number of Students
Asian 6
Black or African American 4
Hispanic or Latino 6
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 137
International Students 12
Other Races/Ethnicities 9

Bachelor’s in Marketing Focus Areas at JMU

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 174

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 141
Accounting 103
Business/Managerial Economics 11
Finance & Financial Management 163
Hospitality Management 179

View All Marketing Related Majors >


*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

Featured Schools

Find Schools Near You