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Salem State University Bachelor’s in Marketing

54 Bachelor's Degrees Awarded

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Salem State University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the Salem State Bachelor’s in Marketing

#325 in the U.S
#17 in Massachusetts

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at Salem State was ranked #325 on College Factual's Best Schools for marketing list. It is also ranked #17 in Massachusetts.

Here are some of the other rankings for Salem State.

Ranking TypeRank
Best Value Bachelor’s Degree Colleges for Marketing186
Most Popular Bachelor’s Degree Colleges for Marketing233
Best Marketing Bachelor’s Degree Colleges for Veterans234
Best Marketing Colleges for Veterans243
Most Popular Colleges for Marketing248
Highest Paid Bachelor’s Degree Marketing Graduates259
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)281
Best Marketing Bachelor’s Degree Schools285
Best Value Colleges for Marketing296
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)298
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)302
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)303
Most Focused Bachelor’s Degree Colleges for Marketing316
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)322
Best Marketing Schools325
Highest Paid Marketing Graduates338
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)345
Most Focused Colleges for Marketing347
Best Value Colleges for Marketing (Income $48-$75k)403
Best Value Colleges for Marketing (Income Over $110k)417
Best Value Colleges for Marketing (Income $75-$110k)424
Best Value Colleges for Marketing (Income $0-$30k)430
Best Value Colleges for Marketing (With Aid)456
Best Value Colleges for Marketing (Income $30-$48k)474

How Much Does a Bachelor’s in Marketing from Salem State Cost?

$11,675 Average Tuition and Fees (In-State)

Salem State Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at Salem State paid an average of $770 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $486 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$910$7,050
Fees$10,765$11,430
Books and Supplies$1,200$1,200
On Campus Room and Board$14,590$14,590
On Campus Other Expenses$1,784$1,784

Learn more about Salem State tuition and fees.

Does Salem State Offer an Online Bachelor’s in Marketing?

Online degrees for the Salem State marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Salem State Online Learning page.

Salem State Bachelor’s Student Diversity for Marketing

54 Bachelor's Degrees Awarded
46.3% Women
25.9% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 54 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 46.3% of them were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at Salem State in 2019-2020, 25.9% were racial-ethnic minorities*. This is about the same as the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian0
Black or African American4
Hispanic or Latino7
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White37
International Students2
Other Races/Ethnicities4

Bachelor’s in Marketing Focus Areas at Salem State

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General54

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management83
Accounting79
Entrepreneurial Studies11
Finance & Financial Management36
Hospitality Management21

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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