by our College Data Analytics TeamThe main focus area for this major is General Sales, Distribution, and Marketing Operations. For more details on this concentration, visit its profile page.
General Sales & Marketing is a major offered under the business, management and marketing program of study at Santa Barbara City College. We’ve gathered data and other essential information about the associate degree program in sales and marketing, such as diversity of students, how many students graduated in recent times, and more.
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In 2019-2020, the average part-time undergraduate tuition at SBCC was $266 per credit hour for out-of-state students. The average for in-state students was $46 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $1,380 | $8,140 |
| Fees | $86 | $86 |
| Books and Supplies | $1,680 | $1,680 |
Learn more about SBCC tuition and fees.
SBCC does not offer an online option for its sales and marketing associate degree program at this time. To see if the school offers distance learning options in other areas, visit the SBCC Online Learning page.
About 82.6% of the students who received their Associate in sales and marketing in 2019-2020 were women. This is higher than the nationwide number of 56.1%.
Of those graduates who received an associate degree in sales and marketing at SBCC in 2019-2020, 21.7% were racial-ethnic minorities*. This is lower than the nationwide number of 33%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 2 |
| Hispanic or Latino | 3 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 9 |
| International Students | 6 |
| Other Races/Ethnicities | 3 |
General Sales & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| General Sales, Distribution, and Marketing Operations | 23 |
You may also be interested in one of these majors related to general sales and marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 97 |
| Accounting | 14 |
| Business Support & Assistant Services | 2 |
| Entrepreneurial Studies | 2 |
| Finance & Financial Management | 2 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
