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Southern Methodist University Bachelor’s in Business, Management & Marketing

525 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at Southern Methodist University. The school offers a bachelor’s degree in the area. We’ve pulled together some essential information you should know about the bachelor’s degree program in business, management and marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

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Rankings for the SMU Bachelor’s in Business, Management & Marketing

#75 in the U.S
#5 in Texas

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. In College Factual's most recent rankings for the best schools for business, management and marketing majors, SMU came in at #75. This puts it in the top 5% of the country in this field of study. It is also ranked #5 in Texas.

Here are some of the other rankings for SMU.

Ranking TypeRank
Best Business, Management & Marketing Bachelor’s Degree Schools49
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates55
Most Popular Master’s Degree Colleges for Business, Management & Marketing64
Best Business, Management & Marketing Master’s Degree Schools70
Best Business, Management & Marketing Schools75
Highest Paid Master’s Degree Business, Management & Marketing Graduates88
Highest Paid Business, Management & Marketing Graduates106
Most Popular Colleges for Business, Management & Marketing150
Most Focused Master’s Degree Colleges for Business, Management & Marketing185
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing221
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans379
Most Focused Colleges for Business, Management & Marketing416
Best Business, Management & Marketing Master’s Degree Colleges for Veterans470
Best Business, Management & Marketing Colleges for Veterans518
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)620
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)737
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)741
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)804
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)846
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing883
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)900
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k)990
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)994
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)1,049
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)1,053
Best Value Master’s Degree Colleges for Business, Management & Marketing1,109
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)1,274
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)1,342
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)1,376
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)1,502
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing1,506
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)1,570
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)1,651
Best Value Colleges for Business, Management & Marketing (Income Over $110k)1,751
Best Value Colleges for Business, Management & Marketing (With Aid)1,948
Best Value Colleges for Business, Management & Marketing2,044

How Much Does a Bachelor’s in Business, Management & Marketing from SMU Cost?

$58,540 Average Tuition and Fees (In-State)

SMU Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at SMU was $2,171 per credit hour for both in-state and out-of-state students. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$51,958$51,958
Fees$6,582$6,582
Books and Supplies$800$800
On Campus Room and Board$17,110$17,110
On Campus Other Expenses$2,600$2,600

Learn more about SMU tuition and fees.

Does SMU Offer an Online Bachelor’s in Business, Management & Marketing?

Online degrees for the SMU business, management and marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the SMU Online Learning page.

SMU Bachelor’s Student Diversity for Business, Management & Marketing

525 Bachelor's Degrees Awarded
45.7% Women
22.5% Racial-Ethnic Minorities*
There were 525 bachelor’s degrees in business, management and marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in business, management and marketing in 2019-2020, 45.7% of them were women. This is in the same ballpark of the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 22.5% of the business, management and marketing bachelor’s degrees at SMU in 2019-2020. This is lower than the nationwide number of 33%.

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Race/EthnicityNumber of Students
Asian30
Black or African American8
Hispanic or Latino55
Native American or Alaska Native1
Native Hawaiian or Pacific Islander0
White356
International Students51
Other Races/Ethnicities24

Bachelor’s in Business, Management & Marketing Focus Areas at SMU

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management46
Accounting77
Finance & Financial Management287
Marketing83
Real Estate32

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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