by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at Texas Tech University. Here, you’ll find out more about the major bachelor’s degree program in marketing management, including such details as the number of graduates, diversity of students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
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BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
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Out-of-state part-time undergraduates at Texas Tech paid an average of $698 per credit hour in 2019-2020. The average for in-state students was $289 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,683 | $20,953 |
| Fees | $2,917 | $2,917 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $9,956 | $9,956 |
| On Campus Other Expenses | $4,400 | $4,400 |
Learn more about Texas Tech tuition and fees.
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BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Online degrees for the Texas Tech marketing management bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Texas Tech Online Learning page.
About 52.9% of the students who received their Bachelor’s in marketing management in 2019-2020 were women. This is about the same as the countrywide number of 53.4%.
Of those graduates who received a bachelor’s degree in marketing management at Texas Tech in 2019-2020, 22.3% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 4 |
| Black or African American | 5 |
| Hispanic or Latino | 42 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 180 |
| International Students | 5 |
| Other Races/Ethnicities | 1 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
