by our College Data Analytics TeamWe’ve pulled together the essential facts you should know about the program at Texas Tech University. It is offered at the Bachelor’s, Certificate levels, with graduate study also available. Its best result is a rank of #7 out of 44 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
College Factual ranks Texas Tech University as a strong choice for marketing, ranked #71 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 71 of 619 |
| Best Marketing Schools in Texas | 7 of 49 |
| Best Marketing Schools in the Southwest Region | 10 of 65 |
The table below lists every degree level available for marketing at Texas Tech University, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 373 |
| Certificate | 30 |
| Master’s | 22 |
During the most recent reporting year, Texas Tech University conferred 373 bachelor’s degrees in marketing.
Texas Tech University is in the top 5% of the country for marketing at the bachelor’s level. In particular it placed #7 out of 44 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Texas | 7 |
| Best Marketing Bachelor’s Degree Schools in the Southwest Region | 10 |
| Best Marketing Bachelor’s Degree Schools | 63 |
Marketing majors who earn their bachelor’s degree from Texas Tech University earn a median of $64,758 a year. This is higher than $63,780, the median for all majors at Texas Tech University.
Earning a bachelor’s degree at Texas Tech University, marketing students accumulate a median of $21,117 in student loans. This is below $24,305, the typical median for all majors at Texas Tech University.
Average full-time tuition and fees are listed in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,935 | $21,240 |
| Fees | $2,917 | $2,917 |
Find out more about Texas Tech University tuition and fees.
In the most recent graduating class, 48% of marketing bachelor’s degrees went to men and 52% went to women.
The majority of marketing bachelor’s degree graduates at Texas Tech University are White. About 67% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 9 |
| Black or African American | 7 |
| Hispanic or Latino | 93 |
| White | 251 |
| Non-Resident Aliens | 1 |
| Other Races | 12 |
Texas Tech University conferred 373 bachelor’s degrees in marketing/marketing management, general in the latest year of data — 52% to women and 48% to men. The most common background among these graduates was White (67%).
In the most recent year for which we have data, Texas Tech University awarded 30 certificate degrees in marketing.
Texas Tech University is not currently ranked for marketing at the certificate level.
Among recent graduates, 43% of marketing certificate degrees went to men and 57% went to women.
The majority of marketing certificate degree graduates at Texas Tech University were White. Roughly 77% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Texas Tech University with a certificate in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 0 |
| Hispanic or Latino | 6 |
| White | 23 |
| Non-Resident Aliens | 0 |
| Other Races | 0 |
Texas Tech University granted 30 certificate degrees in marketing/marketing management, general in the most recent reporting year — 57% to women and 43% to men. The most common background among these graduates was White (77%).
This program is also offered at the graduate level at Texas Tech University. Annual graduate completions by level are shown below.
| Graduate Level | Annual Graduates |
|---|---|
| Master’s Degrees in Marketing | 22 |
