by our College Data Analytics TeamThe main focus area for this major is Fashion Merchandising. For more details on this concentration, visit its profile page.
Specialized Sales, Merchandising & Marketing is a major offered under the business, management and marketing program of study at The Art Institute of Atlanta. We’ve pulled together some essential information you should know about the bachelor’s degree program in specialized marketing, including how many students graduate each year, the ethnic diversity of these students, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at Ai Atlanta was ranked #109 on College Factual's Best Schools for specialized marketing list. It is also ranked #3 in Georgia.
Here are some of the other rankings for Ai Atlanta.
During the 2019-2020 academic year, part-time undergraduate students at Ai Atlanta paid an average of $535 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for undergraduates are shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $19,260 | $19,260 |
| Fees | $94 | $94 |
| Books and Supplies | $600 | $600 |
Learn more about Ai Atlanta tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at Ai Atlanta in Specialized Marketing walked away with an average of $46,999 in student debt. That is 43% higher than the national average of $32,928.
The median early career salary of specialized marketing students who receive their bachelor’s degree from Ai Atlanta is $26,643 per year. That is 14% lower than the national average of $31,104.
Online degrees for the Ai Atlanta specialized marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Ai Atlanta Online Learning page.
Women made up around 68.4% of the specialized marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 85.7%.
Of those graduates who received a bachelor’s degree in specialized marketing at Ai Atlanta in 2019-2020, 78.9% were racial-ethnic minorities*. This is higher than the nationwide number of 34%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 12 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 1 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 2 |
| International Students | 0 |
| Other Races/Ethnicities | 2 |
Specialized Sales, Merchandising & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Fashion Merchandising | 19 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
