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University of Dayton Bachelor’s in Marketing

143 Bachelor's Degrees Awarded
$50,952 Average Salary
$24,500 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Dayton. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the UDayton Bachelor’s in Marketing

#50 in the U.S
#3 in Ohio

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. UDayton is in the top 10% of the country for marketing. More specifically it was ranked #50 out of 895 schools by College Factual. It is also ranked #3 in Ohio.

Here are some of the other rankings for UDayton.

Ranking TypeRank
Best Marketing Bachelor’s Degree Colleges for Veterans19
Best Marketing Colleges for Veterans20
Best Marketing Bachelor’s Degree Schools45
Best Marketing Schools50
Highest Paid Bachelor’s Degree Marketing Graduates57
Most Focused Bachelor’s Degree Colleges for Marketing65
Most Focused Colleges for Marketing79
Highest Paid Marketing Graduates86
Most Popular Bachelor’s Degree Colleges for Marketing92
Most Popular Colleges for Marketing102
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)279
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)309
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)346
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)353
Best Value Colleges for Marketing (Income $0-$30k)406
Best Value Colleges for Marketing (Income $30-$48k)437
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)468
Best Value Colleges for Marketing (Income $48-$75k)475
Best Value Colleges for Marketing (Income $75-$110k)487
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)542
Best Value Colleges for Marketing (Income Over $110k)595
Best Value Bachelor’s Degree Colleges for Marketing628
Best Value Colleges for Marketing (With Aid)690
Best Value Colleges for Marketing792

How Much Does a Bachelor’s in Marketing from UDayton Cost?

$44,890 Average Tuition and Fees (In-State)
$24,500 Average Student Debt

UDayton Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at UDayton paid an average of $1,640 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$44,890$44,890
Books and Supplies$1,000$1,000
On Campus Room and Board$14,580$14,580
On Campus Other Expenses$1,750$1,750

Learn more about UDayton tuition and fees.

UDayton Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at UDayton took out an average of $24,500 in student loans. That is about the same as the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UDayton?

$50,952 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from UDayton make an average of $50,952 a year during the early days of their career. That is 29% higher than the national average of $39,622.

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Does UDayton Offer an Online Bachelor’s in Marketing?

Online degrees for the UDayton marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UDayton Online Learning page.

UDayton Bachelor’s Student Diversity for Marketing

143 Bachelor's Degrees Awarded
51.0% Women
7.7% Racial-Ethnic Minorities*
There were 143 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 51.0% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at UDayton in 2019-2020, 7.7% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian2
Black or African American1
Hispanic or Latino5
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White127
International Students3
Other Races/Ethnicities5

Bachelor’s in Marketing Focus Areas at UDayton

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General143

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management22
Accounting71
Business/Managerial Economics31
Entrepreneurial Studies34
Finance & Financial Management150

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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