Below are the key facts about this program at Iowa. It is offered at the Bachelor’s level, with graduate study also available. It ranks as high as #2 out of 10 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
By College Factual’s measure, Iowa as a strong choice for marketing, coming in at #52 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 52 of 619 |
| Best Marketing Schools in Iowa | 2 of 12 |
| Best Marketing Schools in the Plains States Region | 4 of 61 |
The table below lists every degree level offered in marketing at Iowa, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 266 |
| Professional Certificate | 40 |
During the most recent reporting year, University of Iowa handed out 266 bachelor’s degrees in marketing.
Iowa is among the very best schools in the country for marketing at the bachelor’s level. Specifically, it ranked #2 out of 10 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in Iowa | 2 |
| Best Marketing Bachelor’s Degree Schools in the Plains States Region | 4 |
| Best Marketing Bachelor’s Degree Schools | 49 |
Marketing graduates with a bachelor’s degree from Iowa report a median salary of $63,149 a year. This is below $69,768, the median for all majors at Iowa.
Earning a bachelor’s degree at Iowa, marketing students borrow a median amount of $25,000 in student loans. This is higher than $24,594, the typical median for all majors at Iowa.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $8,356 | $31,374 |
| Fees | $1,997 | $1,997 |
Find out more about Iowa tuition and fees.
In the most recent graduating class, 43% of marketing bachelor’s degrees went to men and 57% went to women.
The largest share of marketing bachelor’s degree graduates at Iowa were White. Roughly 83% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from University of Iowa with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 12 |
| Black or African American | 4 |
| Hispanic or Latino | 17 |
| White | 222 |
| Non-Resident Aliens | 2 |
| Other Races | 9 |
Iowa awarded 266 bachelor’s degrees in marketing/marketing management, general in the most recent reporting year — 57% to women and 43% to men. The largest share of these graduates were White (83%).
Graduate study is also available at Iowa. The following graduate award levels are reported.
| Graduate Level | Annual Graduates |
|---|---|
| Professional Certificate Degrees in Marketing | 40 |