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University of Maryland - College Park Bachelor’s in Marketing

245 Bachelor's Degrees Awarded
$53,984 Average Salary
$17,250 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of Maryland - College Park. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the UMCP Bachelor’s in Marketing

#19 in the U.S
#2 in Maryland

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. In College Factual's most recent rankings for the best schools for marketing majors, UMCP came in at #19. This puts it in the top 5% of the country in this field of study. It is also ranked #2 in Maryland.

Here are some of the other rankings for UMCP.

Ranking TypeRank
Best Marketing Bachelor’s Degree Colleges for Veterans1
Best Marketing Colleges for Veterans1
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)8
Best Value Colleges for Marketing (Income $0-$30k)12
Best Marketing Bachelor’s Degree Schools16
Best Marketing Schools19
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)21
Highest Paid Bachelor’s Degree Marketing Graduates22
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)26
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)28
Best Value Colleges for Marketing (Income $30-$48k)29
Most Popular Bachelor’s Degree Colleges for Marketing29
Highest Paid Marketing Graduates30
Most Popular Colleges for Marketing34
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)42
Best Value Colleges for Marketing (Income $48-$75k)56
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)58
Best Value Colleges for Marketing (With Aid)64
Best Value Colleges for Marketing (Income Over $110k)96
Most Popular Master’s Degree Colleges for Marketing111
Most Focused Master’s Degree Colleges for Marketing111
Best Value Colleges for Marketing (Income $75-$110k)129
Best Value Bachelor’s Degree Colleges for Marketing337
Most Focused Bachelor’s Degree Colleges for Marketing417
Most Focused Colleges for Marketing447
Best Value Colleges for Marketing486

How Much Does a Bachelor’s in Marketing from UMCP Cost?

$10,779 Average Tuition and Fees (In-State)
$17,250 Average Student Debt

UMCP Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at UMCP paid an average of $1,456 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $367 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$8,824$34,936
Fees$1,955$1,955
Books and Supplies$1,250$1,250
On Campus Room and Board$13,256$13,256
On Campus Other Expenses$2,522$2,522

Learn more about UMCP tuition and fees.

UMCP Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at UMCP in Marketing walked away with an average of $17,250 in student debt. That is 28% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UMCP?

$53,984 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from UMCP make an average of $53,984 a year during the early days of their career. That is 36% higher than the national average of $39,622.

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Does UMCP Offer an Online Bachelor’s in Marketing?

Online degrees for the UMCP marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UMCP Online Learning page.

UMCP Bachelor’s Student Diversity for Marketing

245 Bachelor's Degrees Awarded
66.5% Women
39.6% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 245 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Women made up around 66.5% of the marketing students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at UMCP in 2019-2020, 39.6% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian29
Black or African American23
Hispanic or Latino37
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White130
International Students14
Other Races/Ethnicities12

Bachelor’s in Marketing Focus Areas at UMCP

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General245

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management227
Accounting218
Finance & Financial Management379
International Business41
Management Sciences & Quantitative Methods123

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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