The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at University of Massachusetts - Dartmouth. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.
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Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at UMass Dartmouth was ranked #247 on College Factual's Best Schools for marketing list. It is also ranked #14 in Massachusetts.
Here are some of the other rankings for UMass Dartmouth.
In 2019-2020, the average part-time undergraduate tuition at UMass Dartmouth was $1,232 per credit hour for out-of-state students. The average for in-state students was $576 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
In State | Out of State | |
---|---|---|
Tuition | $13,833 | $29,578 |
Fees | $575 | $575 |
Books and Supplies | $1,200 | $1,200 |
On Campus Room and Board | $15,677 | $15,677 |
On Campus Other Expenses | $1,572 | $1,572 |
Learn more about UMass Dartmouth tuition and fees.
One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Students who received their bachelor’s degree at UMass Dartmouth in Marketing walked away with an average of $26,000 in student debt. That is 8% higher than the national average of $24,055.
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BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
marketing who receive their bachelor’s degree from UMass Dartmouth make an average of $42,682 a year during the early days of their career. That is 8% higher than the national average of $39,622.
Online degrees for the UMass Dartmouth marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UMass Dartmouth Online Learning page.
About 43.4% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is less than the nationwide number of 53.5%.
Of those graduates who received a bachelor’s degree in marketing at UMass Dartmouth in 2019-2020, 38.6% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.
Race/Ethnicity | Number of Students |
---|---|
Asian | 5 |
Black or African American | 16 |
Hispanic or Latino | 10 |
Native American or Alaska Native | 1 |
Native Hawaiian or Pacific Islander | 0 |
White | 46 |
International Students | 3 |
Other Races/Ethnicities | 2 |
Marketing students may decide to major in one of the following focus areas.
Focus Area | Annual Graduates |
---|---|
Marketing/Marketing Management, General | 83 |
You may also be interested in one of these majors related to marketing.
Related Major | Annual Graduates |
---|---|
General Business/Commerce | 23 |
Business Administration & Management | 113 |
Accounting | 94 |
Finance & Financial Management | 61 |
Management Information Systems | 30 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.