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University of Michigan - Dearborn Bachelor’s in Marketing

54 Bachelor's Degrees Awarded
$47,520 Average Salary
$26,263 Average Student Debt

Marketing is a major offered under the business, management and marketing program of study at University of Michigan - Dearborn. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the UM Dearborn Bachelor’s in Marketing

#305 in the U.S
#12 in Michigan

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at UM Dearborn was ranked #305 on College Factual's Best Schools for marketing list. It is also ranked #12 in Michigan.

Here are some of the other rankings for UM Dearborn.

Ranking TypeRank
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)75
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)80
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)89
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)97
Highest Paid Bachelor’s Degree Marketing Graduates100
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)100
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)105
Most Popular Master’s Degree Colleges for Marketing111
Most Focused Master’s Degree Colleges for Marketing111
Best Value Colleges for Marketing (Income $48-$75k)137
Highest Paid Marketing Graduates147
Best Value Colleges for Marketing (With Aid)155
Best Value Colleges for Marketing (Income Over $110k)156
Best Value Colleges for Marketing (Income $0-$30k)162
Best Value Colleges for Marketing (Income $30-$48k)167
Best Marketing Bachelor’s Degree Colleges for Veterans190
Best Value Colleges for Marketing (Income $75-$110k)196
Best Marketing Colleges for Veterans200
Most Popular Bachelor’s Degree Colleges for Marketing233
Best Value Bachelor’s Degree Colleges for Marketing237
Most Popular Colleges for Marketing248
Best Marketing Bachelor’s Degree Schools266
Best Marketing Schools305
Most Focused Bachelor’s Degree Colleges for Marketing334
Most Focused Colleges for Marketing364
Best Value Colleges for Marketing372

How Much Does a Bachelor’s in Marketing from UM Dearborn Cost?

$13,552 Average Tuition and Fees (In-State)
$26,263 Average Student Debt

UM Dearborn Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at UM Dearborn was $1,130 per credit hour for out-of-state students. The average for in-state students was $548 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$13,152$27,120
Fees$400$400
Books and Supplies$1,300$1,300

Learn more about UM Dearborn tuition and fees.

UM Dearborn Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at UM Dearborn took out an average of $26,263 in student loans. That is 9% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From UM Dearborn?

$47,520 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from UM Dearborn make an average of $47,520 a year during the early days of their career. That is 20% higher than the national average of $39,622.

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Does UM Dearborn Offer an Online Bachelor’s in Marketing?

UM Dearborn does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UM Dearborn Online Learning page.

UM Dearborn Bachelor’s Student Diversity for Marketing

54 Bachelor's Degrees Awarded
50.0% Women
24.1% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 54 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

About 50.0% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 24.1% of marketing bachelor’s degree recipients at UM Dearborn in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian7
Black or African American2
Hispanic or Latino2
Native American or Alaska Native1
Native Hawaiian or Pacific Islander0
White40
International Students0
Other Races/Ethnicities2

Bachelor’s in Marketing Focus Areas at UM Dearborn

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General29
Other Marketing25

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management26
Accounting63
Entrepreneurial Studies8
Finance & Financial Management74
Human Resource Management21

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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