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University of San Diego Bachelor’s in Marketing

107 Bachelor's Degrees Awarded
$51,880 Average Salary
$23,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of San Diego. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the USD Bachelor’s in Marketing

#62 in the U.S
#4 in California

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. USD is in the top 10% of the country for marketing. More specifically it was ranked #62 out of 895 schools by College Factual. It is also ranked #4 in California.

Here are some of the other rankings for USD.

Ranking TypeRank
Highest Paid Bachelor’s Degree Marketing Graduates44
Best Marketing Bachelor’s Degree Schools54
Best Marketing Schools62
Highest Paid Marketing Graduates65
Best Marketing Bachelor’s Degree Colleges for Veterans130
Most Popular Bachelor’s Degree Colleges for Marketing132
Best Marketing Colleges for Veterans137
Most Popular Colleges for Marketing143
Most Focused Bachelor’s Degree Colleges for Marketing159
Most Focused Colleges for Marketing177
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)376
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)379
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)456
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)506
Best Value Colleges for Marketing (Income $30-$48k)509
Best Value Colleges for Marketing (Income $0-$30k)516
Best Value Colleges for Marketing (Income $48-$75k)596
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)645
Best Value Colleges for Marketing (Income $75-$110k)651
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)659
Best Value Bachelor’s Degree Colleges for Marketing701
Best Value Colleges for Marketing (Income Over $110k)778
Best Value Colleges for Marketing (With Aid)812
Best Value Colleges for Marketing867

How Much Does a Bachelor’s in Marketing from USD Cost?

$52,864 Average Tuition and Fees (In-State)
$23,000 Average Student Debt

USD Undergraduate Tuition and Fees

Part-time undergraduates at USD paid an average of $1,798 per credit hour in 2019-2020. This tuition was the same for both in-state and out-of-state students. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$52,120$52,120
Fees$744$744
Books and Supplies$1,080$1,080
On Campus Room and Board$15,156$15,156
On Campus Other Expenses$2,933$2,933

Learn more about USD tuition and fees.

USD Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at USD in Marketing walked away with an average of $23,000 in student debt. That is 4% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From USD?

$51,880 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from USD make an average of $51,880 a year during the early days of their career. That is 31% higher than the national average of $39,622.

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Does USD Offer an Online Bachelor’s in Marketing?

USD does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the USD Online Learning page.

USD Bachelor’s Student Diversity for Marketing

107 Bachelor's Degrees Awarded
67.3% Women
44.9% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 107 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 67.3% of them were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 44.9% of the marketing bachelor’s degrees at USD in 2019-2020. This is higher than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian13
Black or African American1
Hispanic or Latino25
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White51
International Students8
Other Races/Ethnicities9

Bachelor’s in Marketing Focus Areas at USD

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General107

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management148
Accounting93
Business/Managerial Economics4
Finance & Financial Management231
International Business38

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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