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University of South Alabama Bachelor’s in Marketing

59 Bachelor's Degrees Awarded
$35,327 Average Salary
$25,250 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at University of South Alabama. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the USA Bachelor’s in Marketing

#649 in the U.S
#7 in Alabama

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at USA was ranked #649 on College Factual's Best Schools for marketing list. It is also ranked #7 in Alabama.

Here are some of the other rankings for USA.

Ranking TypeRank
Best Value Bachelor’s Degree Colleges for Marketing145
Most Popular Bachelor’s Degree Colleges for Marketing223
Best Marketing Bachelor’s Degree Colleges for Veterans229
Most Popular Colleges for Marketing233
Best Marketing Colleges for Veterans238
Best Value Colleges for Marketing253
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)273
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)337
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)340
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)342
Best Value Colleges for Marketing (With Aid)403
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)406
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)418
Best Value Colleges for Marketing (Income Over $110k)458
Best Value Colleges for Marketing (Income $0-$30k)470
Best Value Colleges for Marketing (Income $30-$48k)470
Most Focused Bachelor’s Degree Colleges for Marketing488
Most Focused Colleges for Marketing528
Best Value Colleges for Marketing (Income $48-$75k)541
Best Marketing Bachelor’s Degree Schools551
Best Value Colleges for Marketing (Income $75-$110k)553
Highest Paid Bachelor’s Degree Marketing Graduates639
Best Marketing Schools649
Highest Paid Marketing Graduates798

How Much Does a Bachelor’s in Marketing from USA Cost?

$8,396 Average Tuition and Fees (In-State)
$25,250 Average Student Debt

USA Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at USA paid an average of $658 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $329 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$7,896$15,792
Fees$500$500
Books and Supplies$1,200$1,200
On Campus Room and Board$7,900$7,900
On Campus Other Expenses$5,370$5,370

Learn more about USA tuition and fees.

USA Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at USA in Marketing walked away with an average of $25,250 in student debt. That is 5% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From USA?

$35,327 Average Salary
Below Average Earnings Boost

marketing who receive their bachelor’s degree from USA make an average of $35,327 a year during the early days of their career. That is 11% lower than the national average of $39,622.

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Does USA Offer an Online Bachelor’s in Marketing?

USA does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the USA Online Learning page.

USA Bachelor’s Student Diversity for Marketing

59 Bachelor's Degrees Awarded
52.5% Women
22.0% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 59 bachelor’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 52.5% of them were women. This is about the same as the countrywide number of 53.5%.

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Racial-Ethnic Diversity

Around 22.0% of marketing bachelor’s degree recipients at USA in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian2
Black or African American6
Hispanic or Latino1
Native American or Alaska Native1
Native Hawaiian or Pacific Islander1
White45
International Students1
Other Races/Ethnicities2

Bachelor’s in Marketing Focus Areas at USA

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General59

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce20
Business Administration & Management58
Accounting61
Finance & Financial Management49
Hospitality Management34

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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