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University of Wisconsin - Madison Bachelor’s in Business, Management & Marketing

1,502 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at University of Wisconsin - Madison. The school offers a bachelor’s degree in the area. We’ve gathered data and other essential information about the bachelor’s degree program in business, management and marketing, such as diversity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the UW - Madison Bachelor’s in Business, Management & Marketing

#45 in the U.S
#1 in Wisconsin

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. In College Factual's most recent rankings for the best schools for business, management and marketing majors, UW - Madison came in at #45. This puts it in the top 5% of the country in this field of study. It is also ranked #1 in Wisconsin.

Here are some of the other rankings for UW - Madison.

Ranking TypeRank
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (With Aid)8
Best Business, Management & Marketing Doctor’s Degree Colleges for Veterans12
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans14
Best Business, Management & Marketing Colleges for Veterans14
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)14
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)14
Best Business, Management & Marketing Master’s Degree Colleges for Veterans15
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)15
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)15
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)15
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)16
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)18
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)19
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)20
Best Value Doctor’s Degree Colleges for Business, Management & Marketing22
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)22
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)22
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)22
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)23
Best Business, Management & Marketing Doctor’s Degree Schools25
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)28
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)32
Best Business, Management & Marketing Bachelor’s Degree Schools34
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing34
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)37
Best Business, Management & Marketing Master’s Degree Schools45
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k)45
Best Business, Management & Marketing Schools45
Highest Paid Doctor’s Degree Business, Management & Marketing Graduates47
Most Popular Colleges for Business, Management & Marketing49
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates59
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)61
Highest Paid Master’s Degree Business, Management & Marketing Graduates66
Best Value Colleges for Business, Management & Marketing (With Aid)72
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)76
Highest Paid Business, Management & Marketing Graduates85
Most Popular Doctor’s Degree Colleges for Business, Management & Marketing92
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)98
Best Value Master’s Degree Colleges for Business, Management & Marketing168
Most Popular Master’s Degree Colleges for Business, Management & Marketing169
Most Focused Doctor’s Degree Colleges for Business, Management & Marketing207
Best Value Colleges for Business, Management & Marketing (Income Over $110k)260
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)349
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing747
Most Focused Master’s Degree Colleges for Business, Management & Marketing1,073
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing1,210
Best Value Colleges for Business, Management & Marketing1,226
Most Focused Colleges for Business, Management & Marketing1,621

How Much Does a Bachelor’s in Business, Management & Marketing from UW - Madison Cost?

$10,742 Average Tuition and Fees (In-State)

UW - Madison Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at UW - Madison paid an average of $1,548 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $386 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$9,273$37,161
Fees$1,469$1,469
Books and Supplies$1,150$1,150
On Campus Room and Board$12,200$12,200
On Campus Other Expenses$3,066$3,066

Learn more about UW - Madison tuition and fees.

Does UW - Madison Offer an Online Bachelor’s in Business, Management & Marketing?

UW - Madison does not offer an online option for its business, management and marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.

UW - Madison Bachelor’s Student Diversity for Business, Management & Marketing

1,502 Bachelor's Degrees Awarded
47.3% Women
12.0% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 1,502 students received their bachelor’s degree in business, management and marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in business, management and marketing in 2019-2020, 47.3% of them were women. This is in the same ballpark of the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in business, management and marketing at UW - Madison in 2019-2020, 12.0% were racial-ethnic minorities*. This is lower than the nationwide number of 33%.

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Race/EthnicityNumber of Students
Asian72
Black or African American14
Hispanic or Latino44
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White1,197
International Students115
Other Races/Ethnicities60

Bachelor’s in Business, Management & Marketing Focus Areas at UW - Madison

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management178
Accounting126
Finance & Financial Management404
International Business34
Management Information Systems37

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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