by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at University of Wisconsin - Madison. Here, you’ll find out more about the major bachelor’s degree program in marketing management, including such details as the number of graduates, diversity of students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Out-of-state part-time undergraduates at UW - Madison paid an average of $1,548 per credit hour in 2019-2020. The average for in-state students was $386 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,273 | $37,161 |
| Fees | $1,469 | $1,469 |
| Books and Supplies | $1,150 | $1,150 |
| On Campus Room and Board | $12,200 | $12,200 |
| On Campus Other Expenses | $3,066 | $3,066 |
Learn more about UW - Madison tuition and fees.
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BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Online degrees for the UW - Madison marketing management bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.
Women made up around 66.7% of the marketing management students who took home a bachelor’s degree in 2019-2020. This is higher than the nationwide number of 53.4%.
Around 14.4% of marketing management bachelor’s degree recipients at UW - Madison in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 14 |
| Black or African American | 1 |
| Hispanic or Latino | 8 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 181 |
| International Students | 8 |
| Other Races/Ethnicities | 10 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
