by our College Data Analytics TeamThe main focus area for this major is Retailing and Retail Operations. For more details on this concentration, visit its profile page.
General Sales & Marketing is a major offered under the business, management and marketing program of study at University of Wisconsin - Madison. Here, you’ll find out more about the major bachelor’s degree program in sales and marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.
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Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. Ranked at #2 in College Factual's most recent rankings, UW - Madison is in the top 1% of the country for sales and marketing students pursuing a bachelor's degree. It is also ranked #1 in Wisconsin.
Here are some of the other rankings for UW - Madison.
Out-of-state part-time undergraduates at UW - Madison paid an average of $1,548 per credit hour in 2019-2020. The average for in-state students was $386 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $9,273 | $37,161 |
| Fees | $1,469 | $1,469 |
| Books and Supplies | $1,150 | $1,150 |
| On Campus Room and Board | $12,200 | $12,200 |
| On Campus Other Expenses | $3,066 | $3,066 |
Learn more about UW - Madison tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at UW - Madison in Sales & Marketing walked away with an average of $19,500 in student debt. That is 32% lower than the national average of $28,707.
The median early career salary of sales and marketing students who receive their bachelor’s degree from UW - Madison is $51,960 per year. That is 25% higher than the national average of $41,727.
Online degrees for the UW - Madison sales and marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UW - Madison Online Learning page.
About 81.2% of the students who received their Bachelor’s in sales and marketing in 2019-2020 were women. This is higher than the nationwide number of 48.8%.
Of those graduates who received a bachelor’s degree in sales and marketing at UW - Madison in 2019-2020, 15.2% were racial-ethnic minorities*. This is lower than the nationwide number of 36%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 5 |
| Black or African American | 3 |
| Hispanic or Latino | 6 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 109 |
| International Students | 8 |
| Other Races/Ethnicities | 7 |
General Sales & Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Retailing and Retail Operations | 138 |
You may also be interested in one of these majors related to general sales and marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 178 |
| Accounting | 126 |
| Finance & Financial Management | 404 |
| International Business | 34 |
| Management Information Systems | 37 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
