The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at West Virginia University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.
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Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at WVU was ranked #183 on College Factual's Best Schools for marketing list. It is also ranked #1 in West Virginia.
Here are some of the other rankings for WVU.
In 2019-2020, the average part-time undergraduate tuition at WVU was $1,055 per credit hour for out-of-state students. The average for in-state students was $374 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.
In State | Out of State | |
---|---|---|
Tuition | $8,976 | $25,320 |
Books and Supplies | $950 | $950 |
On Campus Room and Board | $10,948 | $10,948 |
On Campus Other Expenses | $3,250 | $3,250 |
Learn more about WVU tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at WVU took out an average of $26,000 in student loans. That is 8% higher than the national average of $24,055.
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BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
marketing who receive their bachelor’s degree from WVU make an average of $47,595 a year during the early days of their career. That is 20% higher than the national average of $39,622.
Online degrees for the WVU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WVU Online Learning page.
Of the students who received their bachelor’s degree in marketing in 2019-2020, 41.3% of them were women. This is less than the nationwide number of 53.5%.
Around 10.7% of marketing bachelor’s degree recipients at WVU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.
Race/Ethnicity | Number of Students |
---|---|
Asian | 0 |
Black or African American | 1 |
Hispanic or Latino | 7 |
Native American or Alaska Native | 0 |
Native Hawaiian or Pacific Islander | 0 |
White | 106 |
International Students | 2 |
Other Races/Ethnicities | 5 |
Marketing students may decide to major in one of the following focus areas.
Focus Area | Annual Graduates |
---|---|
Marketing/Marketing Management, General | 121 |
You may also be interested in one of these majors related to marketing.
Related Major | Annual Graduates |
---|---|
General Business/Commerce | 72 |
Business Administration & Management | 126 |
Accounting | 116 |
Business/Managerial Economics | 21 |
Entrepreneurial Studies | 16 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.