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West Virginia University Bachelor’s in Marketing

121 Bachelor's Degrees Awarded
$47,595 Average Salary
$26,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at West Virginia University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the WVU Bachelor’s in Marketing

#183 in the U.S
#1 in West Virginia

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at WVU was ranked #183 on College Factual's Best Schools for marketing list. It is also ranked #1 in West Virginia.

Here are some of the other rankings for WVU.

Ranking TypeRank
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)25
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)41
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)51
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)58
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)64
Best Value Colleges for Marketing (Income Over $110k)65
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)85
Best Value Colleges for Marketing (Income $75-$110k)105
Best Value Colleges for Marketing (Income $48-$75k)109
Best Value Colleges for Marketing (Income $30-$48k)111
Most Popular Bachelor’s Degree Colleges for Marketing111
Best Value Colleges for Marketing (With Aid)114
Most Popular Colleges for Marketing117
Best Value Colleges for Marketing (Income $0-$30k)142
Highest Paid Bachelor’s Degree Marketing Graduates143
Best Marketing Bachelor’s Degree Schools164
Best Value Bachelor’s Degree Colleges for Marketing173
Best Marketing Schools183
Highest Paid Marketing Graduates197
Best Value Colleges for Marketing282
Most Focused Bachelor’s Degree Colleges for Marketing432
Most Focused Colleges for Marketing466
Best Marketing Bachelor’s Degree Colleges for Veterans593
Best Marketing Colleges for Veterans704

How Much Does a Bachelor’s in Marketing from WVU Cost?

$8,976 Average Tuition and Fees (In-State)
$26,000 Average Student Debt

WVU Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at WVU was $1,055 per credit hour for out-of-state students. The average for in-state students was $374 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$8,976$25,320
Books and Supplies$950$950
On Campus Room and Board$10,948$10,948
On Campus Other Expenses$3,250$3,250

Learn more about WVU tuition and fees.

WVU Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at WVU took out an average of $26,000 in student loans. That is 8% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From WVU?

$47,595 Average Salary
High Earnings Boost

marketing who receive their bachelor’s degree from WVU make an average of $47,595 a year during the early days of their career. That is 20% higher than the national average of $39,622.

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Does WVU Offer an Online Bachelor’s in Marketing?

Online degrees for the WVU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the WVU Online Learning page.

WVU Bachelor’s Student Diversity for Marketing

121 Bachelor's Degrees Awarded
41.3% Women
10.7% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 121 bachelor’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 41.3% of them were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Around 10.7% of marketing bachelor’s degree recipients at WVU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian0
Black or African American1
Hispanic or Latino7
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White106
International Students2
Other Races/Ethnicities5

Bachelor’s in Marketing Focus Areas at WVU

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General121

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
General Business/Commerce72
Business Administration & Management126
Accounting116
Business/Managerial Economics21
Entrepreneurial Studies16

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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