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Business, Management & Marketing at Western Carolina University

553 Bachelor's Degrees
140 Master's Degrees
#627 Overall Quality
Here, you'll find out more about the major, including such details as the number of graduates, what degree levels are offered, ethnicity of students, and more. Also, learn how WCU ranks among other schools offering degrees in business, management & marketing.

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Business, Management & Marketing Degrees Available at WCU

WCU Business, Management & Marketing Rankings

The bachelor's program at WCU was ranked #627 on College Factual's Best Schools for business, management & marketing list. It is also ranked #16 in North Carolina.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 56
Best Value Graduate Certificate Colleges for Business, Management & Marketing 134
Best Value Colleges for Business, Management & Marketing 192
Best Business, Management & Marketing Graduate Certificate Schools 198
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 223
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 226
Best Business, Management & Marketing Graduate Certificate Colleges for Veterans 227
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 230
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 239
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 249
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 254
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 255
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 274
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 296
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 306
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 313
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 326
Best Value Graduate Degree Colleges for Business, Management & Marketing 418
Best Value Master’s Degree Colleges for Business, Management & Marketing 431
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 447
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 463
Best Business, Management & Marketing Graduate Degree Schools 495
Best Value Colleges for Business, Management & Marketing (With Aid) 496
Best Business, Management & Marketing Bachelor’s Degree Schools 508
Best Business, Management & Marketing Master’s Degree Schools 518
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 519
Best Business, Management & Marketing Graduate Degree Colleges for Veterans 521
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 529
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 534
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 571
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 574
Best Business, Management & Marketing Colleges for Veterans 596
Best Business, Management & Marketing Schools 627
Highest Paid Master’s Degree Business, Management & Marketing Graduates 640
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 1,140
Highest Paid Business, Management & Marketing Graduates 1,413

Popularity of Business, Management & Marketing at WCU

During the 2020-2021 academic year, Western Carolina University handed out 553 bachelor's degrees in business, management & marketing. This is an increase of 5% over the previous year when 529 degrees were handed out.

In 2021, 140 students received their master’s degree in business, management & marketing from WCU. This makes it the #353 most popular school for business, management & marketing master’s degree candidates in the country.


 

Business, Management & Marketing Student Diversity at WCU

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Western Carolina University.

WCU Business, Management & Marketing Bachelor’s Program

During the 2020-2021 academic year, 553 business, management & marketing majors earned their bachelor's degree from WCU. Of these graduates, 57% were men and 43% were women.

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The majority of the students with this major are white. About 78% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a bachelor's in business, management & marketing.

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Ethnic Background Number of Students
Asian 11
Black or African American 31
Hispanic or Latino 33
White 434
Non-Resident Aliens 11
Other Races 33

WCU Business, Management & Marketing Master’s Program

Of the 140 students who earned a master's degree in Business, Management & Marketing from WCU in 2020-2021, 47% were men and 53% were women.

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The majority of the students with this major are white. About 66% of 2021 graduates were in this category.

The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a master's in business, management & marketing.

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Ethnic Background Number of Students
Asian 1
Black or African American 22
Hispanic or Latino 12
White 92
Non-Resident Aliens 5
Other Races 8

Business, Management & Marketing Majors

Business, Management & Marketing students may decide to major in one of the following focus areas. Individual majors may not be available for all degree levels.

Major Annual Graduates
Business Administration & Management 333
Marketing 143
Accounting 75
Finance & Financial Management 51
Management Information Systems 42
Human Resource Management 35
Hospitality Management 33
Entrepreneurial Studies 12

References

More about our data sources and methodologies.

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