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Western Carolina University Bachelor’s in Business, Management & Marketing

529 Bachelor's Degrees Awarded
YES Online Classes

Business, Management & Marketing is a program of study at Western Carolina University. The school offers a bachelor’s degree in the area. Here, you’ll find out more about the major bachelor’s degree program in business, management and marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the WCU Bachelor’s in Business, Management & Marketing

#1111 in the U.S
#22 in North Carolina

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at WCU was ranked #1,111 on College Factual's Best Schools for business, management and marketing list. It is also ranked #22 in North Carolina.

Here are some of the other rankings for WCU.

Ranking TypeRank
Most Popular Bachelor’s Degree Online Business, Management & Marketing Schools70
Most Popular Online Business, Management & Marketing Schools91
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing108
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k)196
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing217
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)229
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)232
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)252
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)287
Most Popular Colleges for Business, Management & Marketing289
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)302
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)325
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)345
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)351
Most Popular Master’s Degree Colleges for Business, Management & Marketing353
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)397
Best Value Colleges for Business, Management & Marketing421
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)434
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)470
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing505
Best Business, Management & Marketing Master’s Degree Colleges for Veterans552
Best Value Master’s Degree Colleges for Business, Management & Marketing559
Highest Paid Master’s Degree Business, Management & Marketing Graduates630
Best Business, Management & Marketing Master’s Degree Schools634
Most Focused Colleges for Business, Management & Marketing683
Best Value Colleges for Business, Management & Marketing (Income Over $110k)691
Most Focused Master’s Degree Colleges for Business, Management & Marketing708
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)734
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans735
Best Value Colleges for Business, Management & Marketing (With Aid)811
Best Business, Management & Marketing Colleges for Veterans833
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)844
Best Business, Management & Marketing Bachelor’s Degree Schools887
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)887
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)922
Best Business, Management & Marketing Schools1,111
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates1,275
Highest Paid Business, Management & Marketing Graduates1,705

How Much Does a Bachelor’s in Business, Management & Marketing from WCU Cost?

$4,285 Average Tuition and Fees (In-State)

WCU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at WCU paid an average of $332 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $173 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$1,000$5,000
Fees$3,285$3,285
Books and Supplies$616$616
On Campus Room and Board$10,954$10,954
On Campus Other Expenses$3,019$3,019

Learn more about WCU tuition and fees.

Does WCU Offer an Online Bachelor’s in Business, Management & Marketing?

Looking for online learning options? Good news, you can take online classes in the business, management and marketing bachelor’s degree program at WCU. To see if the school offers distance learning options in other areas, visit the WCU Online Learning page.

WCU Bachelor’s Student Diversity for Business, Management & Marketing

529 Bachelor's Degrees Awarded
45.7% Women
16.3% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 529 students received their bachelor’s degree in business, management and marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in business, management and marketing in 2019-2020, 45.7% of them were women. This is about the same as the countrywide number of 46.5%.

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Racial-Ethnic Diversity

Around 16.3% of business, management and marketing bachelor’s degree recipients at WCU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 33%.

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Race/EthnicityNumber of Students
Asian7
Black or African American25
Hispanic or Latino23
Native American or Alaska Native10
Native Hawaiian or Pacific Islander1
White426
International Students5
Other Races/Ethnicities32

Bachelor’s in Business, Management & Marketing Focus Areas at WCU

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management196
Accounting43
Entrepreneurial Studies15
Finance & Financial Management63
Hospitality Management39

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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