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Western Carolina University Bachelor’s in Marketing

131 Bachelor's Degrees Awarded
$36,016 Average Salary
$24,164 Average Student Debt

Marketing is a major offered under the business, management and marketing program of study at Western Carolina University. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the WCU Bachelor’s in Marketing

#444 in the U.S
#8 in North Carolina

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at WCU was ranked #444 on College Factual's Best Schools for marketing list. It is also ranked #8 in North Carolina.

Here are some of the other rankings for WCU.

Ranking Type Rank
Best Value Master’s Degree Colleges for Marketing (Income Over $110k) 17
Best Value Master’s Degree Colleges for Marketing (Income $75-$110k) 23
Best Value Master’s Degree Colleges for Marketing (With Aid) 24
Best Value Bachelor’s Degree Colleges for Marketing 29
Best Value Master’s Degree Colleges for Marketing (Income $0-$30k) 29
Best Value Master’s Degree Colleges for Marketing (Income $30-$48k) 31
Best Value Master’s Degree Colleges for Marketing (Income $48-$75k) 31
Most Popular Bachelor’s Degree Online Marketing Schools 41
Best Value Master’s Degree Colleges for Marketing 45
Most Popular Online Marketing Schools 47
Most Focused Master’s Degree Colleges for Marketing 57
Most Popular Master’s Degree Colleges for Marketing 57
Best Marketing Master’s Degree Colleges for Veterans 66
Best Marketing Master’s Degree Schools 70
Most Focused Colleges for Marketing 78
Highest Paid Master’s Degree Marketing Graduates 79
Most Focused Bachelor’s Degree Colleges for Marketing 83
Best Value Colleges for Marketing 94
Most Popular Bachelor’s Degree Colleges for Marketing 97
Most Popular Colleges for Marketing 100
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 131
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 134
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 137
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 153
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 180
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 189
Best Value Colleges for Marketing (Income Over $110k) 221
Best Value Colleges for Marketing (Income $0-$30k) 228
Best Value Colleges for Marketing (With Aid) 239
Best Value Colleges for Marketing (Income $75-$110k) 262
Best Value Colleges for Marketing (Income $30-$48k) 286
Best Value Colleges for Marketing (Income $48-$75k) 301
Best Marketing Bachelor’s Degree Colleges for Veterans 383
Best Marketing Bachelor’s Degree Schools 383
Best Marketing Colleges for Veterans 418
Best Marketing Schools 444
Highest Paid Bachelor’s Degree Marketing Graduates 615
Highest Paid Marketing Graduates 760

How Much Does a Bachelor’s in Marketing from WCU Cost?

$4,285 Average Tuition and Fees (In-State)
$24,164 Average Student Debt

WCU Undergraduate Tuition and Fees

Out-of-state part-time undergraduates at WCU paid an average of $332 per credit hour in 2019-2020. The average for in-state students was $173 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In State Out of State
Tuition $1,000 $5,000
Fees $3,285 $3,285
Books and Supplies $616 $616
On Campus Room and Board $10,954 $10,954
On Campus Other Expenses $3,019 $3,019

Learn more about WCU tuition and fees.

WCU Marketing Bachelor’s Student Debt

One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Students who received their bachelor’s degree at WCU in Marketing walked away with an average of $24,164 in student debt. That is about the same as the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From WCU?

$36,016 Average Salary
Below Average Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from WCU is $36,016 per year. That is 9% lower than the national average of $39,622.

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Does WCU Offer an Online Bachelor’s in Marketing?

If you’re interested in online learning, you’re in luck. WCU does offer online classes in its marketing bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the WCU Online Learning page.

WCU Bachelor’s Student Diversity for Marketing

131 Bachelor's Degrees Awarded
47.3% Women
12.2% Racial-Ethnic Minorities*
There were 131 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Women made up around 47.3% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 12.2% of the marketing bachelor’s degrees at WCU in 2019-2020. This is lower than the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 5
Hispanic or Latino 6
Native American or Alaska Native 2
Native Hawaiian or Pacific Islander 0
White 113
International Students 0
Other Races/Ethnicities 5

Bachelor’s in Marketing Focus Areas at WCU

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 105
Other Marketing 26

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 196
Accounting 43
Entrepreneurial Studies 15
Finance & Financial Management 63
Hospitality Management 39

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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