Below are the key facts about this program at Western. Degrees are awarded at the Bachelor’s level, with graduate study also available. Its best result is a rank of #8 out of 12 schools (Bachelor’s level) by College Factual. Jump to any of the following sections:
By College Factual’s measure, Western highly for marketing, ranked #362 out of 619 schools nationally.
| Ranking | Rank |
|---|---|
| Best Marketing Schools | 362 of 619 |
| Best Marketing Schools in North Carolina | 9 of 13 |
| Best Marketing Schools in the Southeast Region | 66 of 151 |
The following degree levels are granted in marketing at Western, along with how many graduates complete each level annually.
| Degree Level | Annual Graduates |
|---|---|
| Bachelor’s | 158 |
| Master’s | 12 |
During the most recent reporting year, Western Carolina University conferred 158 bachelor’s degrees in marketing.
Western holds a strong position among schools offering marketing at the bachelor’s level. Its best result was #8 out of 12 schools by College Factual.
| Ranking | Rank |
|---|---|
| Best Marketing Bachelor’s Degree Schools in North Carolina | 8 |
| Best Marketing Bachelor’s Degree Schools in the Southeast Region | 60 |
| Best Marketing Bachelor’s Degree Schools | 313 |
Marketing graduates with a bachelor’s degree from Western report a median salary of $51,579 a year. This is below $52,554, the median for all majors at Western.
To complete a bachelor’s at Western, marketing students accumulate a median of $23,508 in student loans. This is lower than $24,235, the typical median for all majors at Western.
Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $1,000 | $5,000 |
| Fees | $3,630 | $3,630 |
Read more about Western tuition and fees.
For the most recent academic year available, 53% of marketing bachelor’s degrees went to men and 47% went to women.
The largest share of marketing bachelor’s degree graduates at Western were White. About 78% of graduates fell into this category.
The following table and chart show the ethnic background for students who recently graduated from Western Carolina University with a bachelor’s in marketing.
| Ethnic Background | Number of Students |
|---|---|
| Asian | 1 |
| Black or African American | 9 |
| Hispanic or Latino | 18 |
| White | 123 |
| Non-Resident Aliens | 2 |
| Other Races | 5 |
Western awarded 106 bachelor’s degrees in marketing/marketing management, general recently — 52% to women and 48% to men. Most of these graduates identified as White (74%).
This program is also offered at the graduate level at Western. Annual graduate completions by level are shown below.
| Graduate Level | Annual Graduates |
|---|---|
| Master’s Degrees in Marketing | 12 |
More about our data sources and methodologies.