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Western Governors University Bachelor’s in Business, Management & Marketing

5,776 Bachelor's Degrees Awarded
YES Online Classes

Business, Management & Marketing is a program of study at Western Governors University. The school offers a bachelor’s degree in the area. We’ve gathered data and other essential information about the bachelor’s degree program in business, management and marketing, such as diversity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the WGU Bachelor’s in Business, Management & Marketing

#221 in the U.S
#3 in Utah

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. WGU was ranked #221 on College Factual's most recent list of the best schools for business, management and marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #3 in Utah.

Here are some of the other rankings for WGU.

Ranking TypeRank
Most Popular Master’s Degree Colleges for Business, Management & Marketing1
Most Popular Colleges for Business, Management & Marketing1
Best Value Master’s Degree Colleges for Business, Management & Marketing2
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing2
Most Popular Online Business, Management & Marketing Schools2
Most Popular Bachelor’s Degree Online Business, Management & Marketing Schools2
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing3
Best Value Colleges for Business, Management & Marketing7
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)16
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)21
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)31
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)33
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)66
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)70
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)72
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)85
Best Value Colleges for Business, Management & Marketing (With Aid)91
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)108
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)112
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates115
Best Business, Management & Marketing Bachelor’s Degree Schools157
Best Business, Management & Marketing Master’s Degree Schools159
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)160
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)183
Most Focused Master’s Degree Colleges for Business, Management & Marketing203
Best Business, Management & Marketing Schools221
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)251
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)275
Highest Paid Master’s Degree Business, Management & Marketing Graduates303
Highest Paid Business, Management & Marketing Graduates362
Most Focused Colleges for Business, Management & Marketing423
Best Business, Management & Marketing Master’s Degree Colleges for Veterans604
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans653
Best Business, Management & Marketing Colleges for Veterans809
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing810

How Much Does a Bachelor’s in Business, Management & Marketing from WGU Cost?

$6,670 Average Tuition and Fees (In-State)

WGU Undergraduate Tuition and Fees

Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$6,380$6,380
Fees$290$290
Books and Supplies$200$200

Learn more about WGU tuition and fees.

Does WGU Offer an Online Bachelor’s in Business, Management & Marketing?

Looking for online learning options? Good news, you can take online classes in the business, management and marketing bachelor’s degree program at WGU. To see if the school offers distance learning options in other areas, visit the WGU Online Learning page.

WGU Bachelor’s Student Diversity for Business, Management & Marketing

5,776 Bachelor's Degrees Awarded
54.9% Women
20.3% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 5,776 bachelor’s degrees in business, management and marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in business, management and marketing in 2019-2020, 54.9% of them were women. This is higher than the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Around 20.3% of business, management and marketing bachelor’s degree recipients at WGU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 33%.

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Race/EthnicityNumber of Students
Asian149
Black or African American317
Hispanic or Latino484
Native American or Alaska Native40
Native Hawaiian or Pacific Islander25
White4,304
International Students5
Other Races/Ethnicities452

Bachelor’s in Business, Management & Marketing Focus Areas at WGU

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management2,887
Accounting861
Human Resource Management844
Management Information Systems657
Marketing517

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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