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Western Governors University Bachelor’s in Marketing/Marketing Management, General

517 Bachelor's Degrees Awarded
YES Online Classes

Marketing/Marketing Management, General is a concentration offered under the marketing major at Western Governors University. Here, you’ll find out more about the major bachelor’s degree program in marketing management, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.

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How Much Does a Bachelor’s in Marketing Management from WGU Cost?

$6,670 Average Tuition and Fees (In-State)

WGU Undergraduate Tuition and Fees

The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$6,380$6,380
Fees$290$290
Books and Supplies$200$200

Learn more about WGU tuition and fees.

Does WGU Offer an Online Bachelor’s in Marketing Management?

If you’re one of the many students who want the flexibility of distance learning courses, you’ll be happy to hear that WGU offers online option in its marketing management bachelor’s degree program. To see if the school offers distance learning options in other areas, visit the WGU Online Learning page.

WGU Bachelor’s Student Diversity for Marketing Management

517 Bachelor's Degrees Awarded
56.5% Women
22.1% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 517 students received their bachelor’s degree in marketing management. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing management in 2019-2020, 56.5% of them were women. This is higher than the nationwide number of 53.4%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing management at WGU in 2019-2020, 22.1% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian13
Black or African American18
Hispanic or Latino56
Native American or Alaska Native2
Native Hawaiian or Pacific Islander6
White365
International Students1
Other Races/Ethnicities56

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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