by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at William Paterson University of New Jersey. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.
If there’s something special you’re looking for, you can use one of the links below to find it:
Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at William Paterson University was ranked #412 on College Factual's Best Schools for marketing list. It is also ranked #9 in New Jersey.
Here are some of the other rankings for William Paterson University.
Out-of-state part-time undergraduates at William Paterson University paid an average of $719 per credit hour in 2019-2020. The average for in-state students was $437 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $13,638 | $22,204 |
| Fees | $132 | $132 |
| Books and Supplies | $1,600 | $1,600 |
| On Campus Room and Board | $13,706 | $13,706 |
| On Campus Other Expenses | $2,250 | $2,250 |
Learn more about William Paterson University tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at William Paterson University took out an average of $26,000 in student loans. That is 8% higher than the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The median early career salary of marketing students who receive their bachelor’s degree from William Paterson University is $39,369 per year. That is about the same as the national average of $39,622.
Online degrees for the William Paterson University marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the William Paterson University Online Learning page.
About 41.0% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is less than the nationwide number of 53.5%.
Racial-ethnic minority graduates* made up 47.4% of the marketing bachelor’s degrees at William Paterson University in 2019-2020. This is higher than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 9 |
| Hispanic or Latino | 24 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 40 |
| International Students | 0 |
| Other Races/Ethnicities | 2 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 78 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Accounting | 96 |
| Finance & Financial Management | 85 |
| International Business | 12 |
| Management Sciences & Quantitative Methods | 93 |
| General Sales & Marketing | 10 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
