by our College Data Analytics Team
[Value](/majors/business-management-marketing-sales/marketing/digital-marketing/) is a field worth comparing on the balance of cost and outcomes. A high-value program keeps cost low while graduates go on to earn well.
For its 2026 best-value ranking, College Factual looked at 4 schools to find the best return on investment for value students.
What’s on this page:
Below are the schools that deliver the strongest value in value, balancing cost against outcomes.
Utah Valley University tops our 2026 list of the best value value schools in Utah. Utah Valley University is a very large public school located in the city of Orem. In-state tuition and fees average $6,507, with out-of-state students paying around $18,489. Value graduates carry a median of $12,044 in student loans. Value graduates of Utah Valley University earn a median of $54,173 early in their careers. Set against $12,044 in median debt, that is a healthy payoff.
Latter Day Saints Business College is a great value for students pursuing a degree in value, landing the #2 spot this year. Set in the city of Salt Lake City, Latter Day Saints Business College is a large private not-for-profit institution. In-state tuition and fees average $4,004. Median earnings reach $50,630 ten years out.
The strong cost-to-outcome balance at Western Governors University earned it the #3 place for value. Located in the suburb of Salt Lake City, Western Governors University is a very large private not-for-profit university. In-state tuition and fees average $8,658. Value graduates carry a median of $21,232 in student loans. Value graduates of Western Governors University earn a median of $52,877 early in their careers. Weighed against typical debt, the earnings make a compelling case for value.
This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 4 schools evaluated.
*Averages shown above reflect the top 1 ranked schools only.
More about our data sources and methodologies.