Ranked #1 in popularity, business, management & marketing is one of the most sought-after bachelor's degree programs in the nation. This means there are lots of options to choose from when you decide to get your degree.
College Factual looked at 73 colleges and universities when compiling its 2024 Best Business, Management & Marketing Bachelor's Degree Schools in California ranking. When you put them all together, these colleges and universities awarded 39,977 bachelor's degrees in business, management & marketing during the 2020-2021 academic year.
Choosing a Great Business, Management & Marketing School for Your Bachelor's Degree
The business, management & marketing bachelor's degree program you select can have a big impact on your future. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to business, management & marketing students as compared to other majors.
Major Demand - The number of business, management & marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt business, management & marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized business, management & marketing related body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for business, management & marketing students working on their bachelor's degree.
The business, management & marketing school you choose to invest your time and money in matters. To help you make the decision that is right for you, we've developed a number of major-specific rankings, including this list of the Best Business, Management & Marketing Bachelor's Degree Schools in California.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
Best Schools for Bachelor’s Students to Study Business, Management & Marketing in California
Explore the top ranked colleges and universities for business, management & marketing students seeking a a bachelor's degree. Only those schools that rank in the top 15% of all the schools we analyze get awarded with a place on this list.
10 Top California Schools for a Bachelor's in Business, Management & Marketing
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
Invest in the analytical and quantitative skills you need to succeed in a career in finance with this online bachelor's from Southern New Hampshire University.
Here are some additional great schools for Business, Management & Marketing students in the state of California that almost earned our Best Business, Management & Marketing Bachelor's Degree Schools in California award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).