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2024 Best Marketing Bachelor's Degree Schools in California

18 Colleges in California
1,199 Bachelor's Degrees
$45,208 Avg Early-Career Salary
If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.

In 2024, College Factual analyzed 18 schools in order to identify the top ones for its Best Marketing Bachelor's Degree Schools in California ranking. When you put them all together, these colleges and universities awarded 1,199 bachelor's degrees in marketing during the 2020-2021 academic year.

What's on this page: * Our Methodology

Choosing a Great Marketing School for Your Bachelor's Degree

Best Marketing Bachelor's Degree Schools in California Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.

A Great Overall School

The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we consider a school's overall Best Colleges ranking which itself looks at a combination of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.

Early-Career Earnings

One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.

Other Factors We Consider

The metrics below are just some of the other metrics that we use to determine our rankings.

Our complete ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.

One Size Does Not Fit All

Rankings by Location Check Out Other Locales
More Marketing Rankings Other Ranking Categories

Since picking the right college can be one of the most important decisions of your life, we've developed the Best Marketing Bachelor's Degree Schools in California ranking, along with many other major-related rankings, to help you make that decision.

In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.


 

Best Schools for Bachelor’s Students to Study Marketing in California

Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing.

10 Top California Schools for a Bachelor's in Marketing

1
SCU crest
Santa Clara University
Santa Clara, CA
90 Annual Graduates
$60,745 Median Starting Salary
$19,712 Median Student Debt

Santa Clara University is one of the best schools in the United States for getting a bachelor's degree in marketing. SCU is a moderately-sized private not-for-profit university located in the city of Santa Clara.

Marketing bachelor's degree recipients from Santa Clara University receive an earnings boost of approximately $15,537 over the average earnings of marketing graduates.

More information about a bachelor’s in marketing from Santa Clara University

2
149 Annual Graduates
$48,023 Median Starting Salary
$25,000 Median Student Debt

Loyola Marymount University is one of the finest schools in the country for getting a bachelor's degree in marketing. Located in the large city of Los Angeles, Loyola Marymount is a private not-for-profit university with a fairly large student population.

Marketing bachelor's degree recipients from Loyola Marymount University get an earnings boost of about $2,815 over the average income of marketing graduates.

More information about a bachelor’s in marketing from Loyola Marymount University

3
USFCA crest
University of San Francisco
San Francisco, CA
100 Annual Graduates
$50,188 Median Starting Salary
$21,500 Median Student Debt

Every student who is interested in a bachelor's degree in marketing needs to look into University of San Francisco. Located in the city of San Francisco, USFCA is a private not-for-profit university with a medium-sized student population.

Those marketing students who get their bachelor's degree from University of San Francisco make $4,980 more than the average marketing student.

More information about a bachelor’s in marketing from University of San Francisco

4
127 Annual Graduates
$50,592 Median Starting Salary
$21,375 Median Student Debt

It's hard to beat University of San Diego if you want to pursue a bachelor's degree in marketing. Located in the city of San Diego, USD is a private not-for-profit university with a moderately-sized student population.

Marketing bachelor's degree recipients from University of San Diego earn a boost of about $5,384 over the typical income of marketing graduates.

More information about a bachelor’s in marketing from University of San Diego

5
406 Annual Graduates
$37,432 Median Starting Salary
$14,000 Median Student Debt

CSUN is a fairly large public university located in the city of Northridge.

After graduating, marketing bachelor's recipients usually earn around $37,432 in their early careers.

More information about a bachelor’s in marketing from California State University - Northridge

6

Located in the large city of Los Angeles, FIDM Los Angeles is a private for-profit school with a small student population.

Marketing bachelor's degree recipients from FIDM/Fashion Institute of Design & Merchandising - Los Angeles earn a boost of approximately $2,080 over the average income of marketing graduates.

More information about a bachelor’s in marketing from FIDM/Fashion Institute of Design & Merchandising - Los Angeles

7
La Sierra crest
La Sierra University
Riverside, CA
23 Annual Graduates
$26,333 Median Student Debt

Located in the city of Riverside, La Sierra is a private not-for-profit university with a small student population.More information about a bachelor’s in marketing from La Sierra University

8
33 Annual Graduates

Located in the large city of San Diego, PLNU is a private not-for-profit university with a small student population.More information about a bachelor’s in marketing from Point Loma Nazarene University

9
3 Annual Graduates

MSMU is a small private not-for-profit university located in the city of Los Angeles.More information about a bachelor’s in marketing from Mount Saint Mary’s University

10
19 Annual Graduates

Located in the large suburb of Santa Clarita, The Master's University is a private not-for-profit university with a small student population.More information about a bachelor’s in marketing from The Master’s University and Seminary

Best Marketing Colleges in the Far Western US Region

Explore all the Best Marketing Colleges in the Far Western US Area or other specific states within that region.

State Colleges Degrees Awarded
Washington 226 947
Oregon 185 459
Nevada 129 311
Hawaii 112 122
Alaska 75 19

View All Rankings >

One of 21 majors within the Business, Management & Marketing area of study, Marketing has other similar majors worth exploring.

Marketing Focus Areas

Major Annual Graduates
Marketing/Marketing Management, General 1,077
Other Marketing 122

Majors Similar to Marketing

Related Major Annual Graduates
Business Administration & Management 30,720
Accounting 1,424
Business/Managerial Economics 1,230
Finance & Financial Management 1,199
Management Sciences & Quantitative Methods 898
Hospitality Management 716
General Business/Commerce 526
Human Resource Management 427
International Business 395
Management Information Systems 264

Notes and References

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