
[Other General Merchandising, Sales, and Related Marketing Operations](/majors/business-management-marketing-sales/sales-merchandising-marketing-ops/general-merchandising-sales-and-related-marketing-operations-other/) degree programs vary widely in price and payoff across the country. The best values balance affordable tuition against strong post-graduation earnings.
College Factual analyzed 3 schools to build this 2027 ranking of the best value other general merchandising, sales, and related marketing operations schools.
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If you want to know which schools deliver the best value for the other general merchandising, sales, and related marketing operations degrees they offer, see the list below.
Western Kentucky University earned the #1 spot for value among other general merchandising, sales, and related marketing operations schools in the Southeast Region. Set in the city of Bowling Green, Western Kentucky University is a large public institution. In-state tuition and fees average $11,652, while out-of-state students pay about $27,000. Other General Merchandising, Sales, And Related Marketing Operations graduates carry a median of $24,499 in student loans. Early-career other general merchandising, sales, and related marketing operations graduates make about $44,778. Set against $24,499 in median debt, that is a healthy payoff. Roughly 94% of applicants are accepted.
The strong cost-to-outcome balance at Georgia State University earned it the #2 place for other general merchandising, sales, and related marketing operations. Georgia State University is a very large public school located in the city of Atlanta. The average in-state cost of tuition and fees is $8,664, while out-of-state students pay about $24,840. Other General Merchandising, Sales, And Related Marketing Operations graduates carry a median of $26,000 in student loans. Soon after graduation, other general merchandising, sales, and related marketing operations degree recipients from Georgia State University generally make around $16,682. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 55%.
Sullivan University is a great value for students pursuing a degree in other general merchandising, sales, and related marketing operations, landing the #3 spot this year. Located in the city of Louisville, Sullivan University is a mid-sized private for-profit university. Students from in state pay about $15,480 in tuition and fees. Other General Merchandising, Sales, And Related Marketing Operations graduates carry a median of $28,394 in student loans. Early-career other general merchandising, sales, and related marketing operations graduates make about $54,104. Set against $28,394 in median debt, that is a healthy payoff.
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Notes and References
The ranking above is published by College Factual (MF_RANKING_2025), 2027 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · 3 schools evaluated.
*Averages shown above reflect the top 3 ranked schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE), serves as the core of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
More about our data sources and methodologies.