by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Auburn University at Montgomery. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. The bachelor's program at AUM was ranked #826 on College Factual's Best Schools for marketing list. It is also ranked #12 in Alabama.
Here are some of the other rankings for AUM.
Out-of-state part-time undergraduates at AUM paid an average of $748 per credit hour in 2019-2020. The average for in-state students was $333 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,992 | $17,952 |
| Fees | $868 | $868 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $6,980 | $6,980 |
| On Campus Other Expenses | $3,830 | $3,830 |
Learn more about AUM tuition and fees.
One factor in determining the overall cost in a degree is to consider how much in student loans you’ll have to take out. Marketing students who received their bachelor’s degree at AUM took out an average of $30,125 in student loans. That is 25% higher than the national average of $24,055.
Learn about other programs related to <nil> that might interest you.
BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The median early career salary of marketing students who receive their bachelor’s degree from AUM is $32,210 per year. That is 19% lower than the national average of $39,622.
AUM does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the AUM Online Learning page.
Of the students who received their bachelor’s degree in marketing in 2019-2020, 47.1% of them were women. This is less than the nationwide number of 53.5%.
Racial-ethnic minority graduates* made up 23.5% of the marketing bachelor’s degrees at AUM in 2019-2020. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 3 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 12 |
| International Students | 1 |
| Other Races/Ethnicities | 0 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 17 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| General Business/Commerce | 11 |
| Business Administration & Management | 22 |
| Accounting | 29 |
| Entrepreneurial Studies | 7 |
| Finance & Financial Management | 15 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
