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California State University - Bakersfield Bachelor’s in Business, Management & Marketing

373 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at California State University - Bakersfield. The school offers a bachelor’s degree in the area. We’ve pulled together some essential information you should know about the bachelor’s degree program in business, management and marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the CSUB Bachelor’s in Business, Management & Marketing

#913 in the U.S
#96 in California

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at CSUB was ranked #913 on College Factual's Best Schools for business, management and marketing list. It is also ranked #96 in California.

Here are some of the other rankings for CSUB.

Ranking Type Rank
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid) 65
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid) 75
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 99
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 103
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 104
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k) 106
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k) 112
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k) 113
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 114
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k) 115
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 185
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k) 190
Best Value Colleges for Business, Management & Marketing (With Aid) 247
Best Value Colleges for Business, Management & Marketing (Income $30-$48k) 251
Best Value Colleges for Business, Management & Marketing (Income $0-$30k) 255
Best Value Colleges for Business, Management & Marketing (Income $48-$75k) 290
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing 307
Best Value Colleges for Business, Management & Marketing (Income $75-$110k) 399
Most Popular Colleges for Business, Management & Marketing 430
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing 444
Best Value Colleges for Business, Management & Marketing (Income Over $110k) 518
Most Popular Master’s Degree Colleges for Business, Management & Marketing 664
Best Business, Management & Marketing Master’s Degree Schools 677
Best Business, Management & Marketing Bachelor’s Degree Schools 701
Highest Paid Master’s Degree Business, Management & Marketing Graduates 703
Best Value Master’s Degree Colleges for Business, Management & Marketing 725
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing 754
Best Business, Management & Marketing Master’s Degree Colleges for Veterans 881
Best Business, Management & Marketing Schools 913
Best Value Colleges for Business, Management & Marketing 952
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans 1,016
Most Focused Master’s Degree Colleges for Business, Management & Marketing 1,071
Most Focused Colleges for Business, Management & Marketing 1,143
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates 1,193
Best Business, Management & Marketing Colleges for Veterans 1,321
Highest Paid Business, Management & Marketing Graduates 1,620

How Much Does a Bachelor’s in Business, Management & Marketing from CSUB Cost?

$7,499 Average Tuition and Fees (In-State)

CSUB Undergraduate Tuition and Fees

The following table shows the average full-time tuition and fees for undergraduates.

In State Out of State
Tuition $5,742 $17,622
Fees $1,757 $1,757
Books and Supplies $1,244 $1,244
On Campus Room and Board $12,900 $12,900
On Campus Other Expenses $3,152 $3,152

Learn more about CSUB tuition and fees.

Does CSUB Offer an Online Bachelor’s in Business, Management & Marketing?

Online degrees for the CSUB business, management and marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the CSUB Online Learning page.

CSUB Bachelor’s Student Diversity for Business, Management & Marketing

373 Bachelor's Degrees Awarded
46.4% Women
59.5% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 373 students received their bachelor’s degree in business, management and marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in business, management and marketing in 2019-2020, 46.4% of them were women. This is in the same ballpark of the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Around 59.5% of business, management and marketing bachelor’s degree recipients at CSUB in 2019-2020 were awarded to racial-ethnic minorities*. This is higher than the nationwide number of 33%.

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Race/Ethnicity Number of Students
Asian 25
Black or African American 19
Hispanic or Latino 170
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 1
White 82
International Students 44
Other Races/Ethnicities 32

Bachelor’s in Business, Management & Marketing Focus Areas at CSUB

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Business Administration & Management 373

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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