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James Madison University Bachelor’s in Business, Management & Marketing

792 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at James Madison University. The school offers a bachelor’s degree in the area. We’ve gathered data and other essential information about the bachelor’s degree program in business, management and marketing, such as diversity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the JMU Bachelor’s in Business, Management & Marketing

#81 in the U.S
#6 in Virginia

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. In College Factual's most recent rankings for the best schools for business, management and marketing majors, JMU came in at #81. This puts it in the top 5% of the country in this field of study. It is also ranked #6 in Virginia.

Here are some of the other rankings for JMU.

Ranking TypeRank
Best Business, Management & Marketing Colleges for Veterans15
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans16
Best Business, Management & Marketing Master’s Degree Colleges for Veterans26
Highest Paid Master’s Degree Business, Management & Marketing Graduates71
Best Business, Management & Marketing Bachelor’s Degree Schools72
Best Business, Management & Marketing Master’s Degree Schools75
Best Business, Management & Marketing Schools81
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates92
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)118
Highest Paid Business, Management & Marketing Graduates125
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing129
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)146
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)150
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)153
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)169
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)176
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)189
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k)194
Most Popular Colleges for Business, Management & Marketing199
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)211
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)232
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)254
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing295
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)326
Most Popular Master’s Degree Colleges for Business, Management & Marketing436
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)451
Best Value Colleges for Business, Management & Marketing (With Aid)464
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)473
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)496
Best Value Master’s Degree Colleges for Business, Management & Marketing513
Best Value Colleges for Business, Management & Marketing (Income Over $110k)593
Best Value Colleges for Business, Management & Marketing714
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)768
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing785
Most Focused Master’s Degree Colleges for Business, Management & Marketing1,098
Most Focused Colleges for Business, Management & Marketing1,185

How Much Does a Bachelor’s in Business, Management & Marketing from JMU Cost?

$12,330 Average Tuition and Fees (In-State)

JMU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at JMU paid an average of $804 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $241 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$7,250$23,564
Fees$5,080$5,666
Books and Supplies$1,082$1,082
On Campus Room and Board$11,348$11,348
On Campus Other Expenses$4,020$4,020

Learn more about JMU tuition and fees.

Does JMU Offer an Online Bachelor’s in Business, Management & Marketing?

JMU does not offer an online option for its business, management and marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the JMU Online Learning page.

JMU Bachelor’s Student Diversity for Business, Management & Marketing

792 Bachelor's Degrees Awarded
42.6% Women
15.3% Racial-Ethnic Minorities*
There were 792 bachelor’s degrees in business, management and marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

About 42.6% of the students who received their Bachelor’s in business, management and marketing in 2019-2020 were women. This is less than the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Around 15.3% of business, management and marketing bachelor’s degree recipients at JMU in 2019-2020 were awarded to racial-ethnic minorities*. This is lower than the nationwide number of 33%.

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Race/EthnicityNumber of Students
Asian33
Black or African American23
Hispanic or Latino41
Native American or Alaska Native0
Native Hawaiian or Pacific Islander1
White590
International Students65
Other Races/Ethnicities39

Bachelor’s in Business, Management & Marketing Focus Areas at JMU

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management141
Accounting103
Business/Managerial Economics11
Finance & Financial Management163
Hospitality Management179

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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