by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Portland State University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, diversity of students, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
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Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at Portland State University was ranked #319 on College Factual's Best Schools for marketing list. It is also ranked #5 in Oregon.
Here are some of the other rankings for Portland State University.
During the 2019-2020 academic year, part-time undergraduate students at Portland State University paid an average of $608 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $188 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $7,907 | $25,536 |
| Fees | $1,641 | $1,641 |
| Books and Supplies | $1,200 | $1,200 |
| On Campus Room and Board | $13,500 | $13,500 |
| On Campus Other Expenses | $3,210 | $3,210 |
Learn more about Portland State University tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at Portland State University in Marketing walked away with an average of $25,800 in student debt. That is 7% higher than the national average of $24,055.
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The median early career salary of marketing students who receive their bachelor’s degree from Portland State University is $42,575 per year. That is 7% higher than the national average of $39,622.
Portland State University does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Portland State University Online Learning page.
Women made up around 47.8% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.
Racial-ethnic minority graduates* made up 44.5% of the marketing bachelor’s degrees at Portland State University in 2019-2020. This is higher than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 23 |
| Black or African American | 3 |
| Hispanic or Latino | 47 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 2 |
| White | 101 |
| International Students | 14 |
| Other Races/Ethnicities | 19 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 209 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 339 |
| Accounting | 162 |
| Finance & Financial Management | 163 |
| Human Resource Management | 134 |
| Other Business, Management & Marketing | 58 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
