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Texas Christian University Bachelor’s in Marketing

90 Bachelor's Degrees Awarded
$57,657 Average Salary
$21,500 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Texas Christian University. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as diversity of students, how many students graduated in recent times, and more.

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Rankings for the TCU Bachelor’s in Marketing

#35 in the U.S
#2 in Texas

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. In College Factual's most recent rankings for the best schools for marketing majors, TCU came in at #35. This puts it in the top 5% of the country in this field of study. It is also ranked #2 in Texas.

Here are some of the other rankings for TCU.

Ranking TypeRank
Highest Paid Bachelor’s Degree Marketing Graduates15
Highest Paid Marketing Graduates20
Best Marketing Bachelor’s Degree Schools32
Best Marketing Schools35
Best Marketing Bachelor’s Degree Colleges for Veterans46
Best Marketing Colleges for Veterans47
Most Popular Bachelor’s Degree Colleges for Marketing159
Most Popular Colleges for Marketing171
Most Focused Bachelor’s Degree Colleges for Marketing216
Most Focused Colleges for Marketing234
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)411
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)454
Best Value Colleges for Marketing (Income $30-$48k)551
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)579
Best Value Colleges for Marketing (Income $0-$30k)596
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)622
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)672
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)677
Best Value Bachelor’s Degree Colleges for Marketing689
Best Value Colleges for Marketing (Income $48-$75k)727
Best Value Colleges for Marketing (Income $75-$110k)767
Best Value Colleges for Marketing (Income Over $110k)813
Best Value Colleges for Marketing (With Aid)826
Best Value Colleges for Marketing851

How Much Does a Bachelor’s in Marketing from TCU Cost?

$51,660 Average Tuition and Fees (In-State)
$21,500 Average Student Debt

TCU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at TCU paid an average of $2,180 per credit hour. No discount was available for in-state students. The following table shows the average full-time tuition and fees for undergraduates.

In StateOut of State
Tuition$51,570$51,570
Fees$90$90
Books and Supplies$900$900
On Campus Room and Board$14,040$14,040
On Campus Other Expenses$5,228$5,228

Learn more about TCU tuition and fees.

TCU Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at TCU took out an average of $21,500 in student loans. That is 11% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From TCU?

$57,657 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from TCU is $57,657 per year. That is 46% higher than the national average of $39,622.

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Does TCU Offer an Online Bachelor’s in Marketing?

Online degrees for the TCU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the TCU Online Learning page.

TCU Bachelor’s Student Diversity for Marketing

90 Bachelor's Degrees Awarded
65.6% Women
13.3% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 90 bachelor’s degrees in marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 65.6% of them were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at TCU in 2019-2020, 13.3% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian1
Black or African American0
Hispanic or Latino8
Native American or Alaska Native2
Native Hawaiian or Pacific Islander0
White72
International Students5
Other Races/Ethnicities2

Bachelor’s in Marketing Focus Areas at TCU

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General90

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management88
Accounting83
Entrepreneurial Studies78
Finance & Financial Management174
Management Sciences & Quantitative Methods9

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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