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The University of Alabama Bachelor’s in Business, Management & Marketing

2,456 Bachelor's Degrees Awarded

Business, Management & Marketing is a program of study at The University of Alabama. The school offers a bachelor’s degree in the area. We’ve gathered data and other essential information about the bachelor’s degree program in business, management and marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the UA Bachelor’s in Business, Management & Marketing

#278 in the U.S
#2 in Alabama

In order to help students and their parents find the best school for them, we have created several different types of college rankings, which are updated yearly. UA was ranked #278 on College Factual's most recent list of the best schools for business, management and marketing majors. This puts the bachelor's program at the school solidly in the top 15% of all colleges and universities in the country. It is also ranked #2 in Alabama.

Here are some of the other rankings for UA.

Ranking TypeRank
Most Popular Bachelor’s Degree Colleges for Business, Management & Marketing8
Most Popular Colleges for Business, Management & Marketing17
Best Business, Management & Marketing Bachelor’s Degree Colleges for Veterans22
Best Business, Management & Marketing Colleges for Veterans26
Best Business, Management & Marketing Doctor’s Degree Colleges for Veterans29
Most Popular Doctor’s Degree Colleges for Business, Management & Marketing36
Best Business, Management & Marketing Master’s Degree Colleges for Veterans57
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)64
Best Business, Management & Marketing Doctor’s Degree Schools92
Highest Paid Doctor’s Degree Business, Management & Marketing Graduates98
Most Popular Master’s Degree Colleges for Business, Management & Marketing106
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (With Aid)107
Most Focused Doctor’s Degree Colleges for Business, Management & Marketing113
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)119
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)132
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)135
Best Value Doctor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)144
Best Value Doctor’s Degree Colleges for Business, Management & Marketing170
Best Business, Management & Marketing Bachelor’s Degree Schools218
Most Focused Bachelor’s Degree Colleges for Business, Management & Marketing240
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income Over $110k)268
Best Business, Management & Marketing Schools278
Best Business, Management & Marketing Master’s Degree Schools308
Highest Paid Bachelor’s Degree Business, Management & Marketing Graduates311
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income Over $110k)312
Highest Paid Master’s Degree Business, Management & Marketing Graduates357
Most Focused Colleges for Business, Management & Marketing408
Best Value Master’s Degree Colleges for Business, Management & Marketing (With Aid)461
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (With Aid)480
Highest Paid Business, Management & Marketing Graduates488
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)525
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)538
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $75-$110k)541
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)554
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $48-$75k)582
Best Value Master’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)595
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $0-$30k)604
Best Value Colleges for Business, Management & Marketing (Income Over $110k)665
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing (Income $30-$48k)679
Most Focused Master’s Degree Colleges for Business, Management & Marketing740
Best Value Bachelor’s Degree Colleges for Business, Management & Marketing744
Best Value Master’s Degree Colleges for Business, Management & Marketing984
Best Value Colleges for Business, Management & Marketing (With Aid)1,001
Best Value Colleges for Business, Management & Marketing (Income $75-$110k)1,066
Best Value Colleges for Business, Management & Marketing (Income $48-$75k)1,114
Best Value Colleges for Business, Management & Marketing (Income $0-$30k)1,130
Best Value Colleges for Business, Management & Marketing (Income $30-$48k)1,215
Best Value Colleges for Business, Management & Marketing1,453

How Much Does a Bachelor’s in Business, Management & Marketing from UA Cost?

$11,620 Average Tuition and Fees (In-State)

UA Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at UA was $1,330 per credit hour for out-of-state students. The average for in-state students was $545 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.

In StateOut of State
Tuition$10,780$30,250
Fees$840$840
Books and Supplies$1,000$1,000
On Campus Room and Board$13,810$13,810
On Campus Other Expenses$4,620$4,620

Learn more about UA tuition and fees.

Does UA Offer an Online Bachelor’s in Business, Management & Marketing?

Online degrees for the UA business, management and marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the UA Online Learning page.

UA Bachelor’s Student Diversity for Business, Management & Marketing

2,456 Bachelor's Degrees Awarded
42.1% Women
14.5% Racial-Ethnic Minorities*
During the 2019-2020 academic year, there were 2,456 bachelor’s degrees in business, management and marketing handed out to qualified students. The charts and tables below give more information about these students.

Male-to-Female Ratio

About 42.1% of the students who received their Bachelor’s in business, management and marketing in 2019-2020 were women. This is less than the nationwide number of 46.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 14.5% of the business, management and marketing bachelor’s degrees at UA in 2019-2020. This is lower than the nationwide number of 33%.

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Race/EthnicityNumber of Students
Asian28
Black or African American144
Hispanic or Latino115
Native American or Alaska Native10
Native Hawaiian or Pacific Islander3
White2,048
International Students49
Other Races/Ethnicities59

Bachelor’s in Business, Management & Marketing Focus Areas at UA

Business, Management & Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Business Administration & Management431
Accounting312
Business/Managerial Economics214
Finance & Financial Management577
Hospitality Management100

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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