by our College Data Analytics TeamMarketing/Marketing Management, General is a concentration offered under the marketing major at The University of Alabama. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing management, including how many students graduate each year, the ethnic diversity of these students, whether or not the degree is offered online, and more.
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Learn about start dates, transferring credits, availability of financial aid, and more by contacting the universities below.
Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
In 2019-2020, the average part-time undergraduate tuition at UA was $1,330 per credit hour for out-of-state students. The average for in-state students was $545 per credit hour. Information about average full-time undergraduate tuition and fees is shown in the table below.
| In State | Out of State | |
|---|---|---|
| Tuition | $10,780 | $30,250 |
| Fees | $840 | $840 |
| Books and Supplies | $1,000 | $1,000 |
| On Campus Room and Board | $13,810 | $13,810 |
| On Campus Other Expenses | $4,620 | $4,620 |
Learn more about UA tuition and fees.
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BS in Marketing - Social Media Marketing
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
UA does not offer an online option for its marketing management bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the UA Online Learning page.
Women made up around 54.6% of the marketing management students who took home a bachelor’s degree in 2019-2020. This is about the same as the countrywide number of 53.4%.
Of those graduates who received a bachelor’s degree in marketing management at UA in 2019-2020, 16.8% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 3 |
| Black or African American | 35 |
| Hispanic or Latino | 32 |
| Native American or Alaska Native | 2 |
| Native Hawaiian or Pacific Islander | 1 |
| White | 458 |
| International Students | 7 |
| Other Races/Ethnicities | 22 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
